blurworkshop: pitching tips, process how-to's and a whole lot more - slides
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Copyright 2014 © blurgroup.com All rights reserved
Pitching Top 10s#blurHangout30 July 2014
Copyright 2014 © blurgroup.com All rights reserved
Our Process
Copyright 2014 © blurgroup.com All rights reserved
Pitching: Top tip #10
Get visual● this is not a business letter
● think of it as a presentation of what you can do,
not a proposal document.
● don’t screenshot your website and dress it up as a
presentation
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Pitching: Top tip #9
Don’t get Stuck!Don’t keep submitting the same thing and wonder why you’re not getting anywhere
● Feedback
● Try different things that work for you
● Ask for examples
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Pitching: Top tip #8
Get back to basics● Check and double-check your spelling and
grammar
● Text layout - bolds, underline, size, type
● Balance your text and your images
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Pitching: Top tip #7
Budget & Timeline breakdown
● Always include a breakdown
● Don’t itemise the blur Margin: demonstrate that the
gross budget includes blur Margin
● Budget is a GUIDE price
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Pitching: Top tip #6
Contact and Contract information
● Don’t include a NDA or contract
● The Statement of Work is your contract
● Don’t include your contact information
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Pitching: Top tip #5
We’re a great fit because….● Case studies that suit their audience
● Demonstrate your have experience in their industry /
requirement
● Identify the key messages that the customer needs to
broadcast
VS
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Pitching: Top tip #4
Make it ALL about the customer
● Understand the customer’s audience
○ Eg. You’d pitch differently for an enterprise
business, as you would for a small business
○ Corner shop vs UK Banking Group
● Understand their industry
● Understand their competitors
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Pitching: Top tip #3
TAILOR your pitch
● Don’t make it generic and impersonal
● Don’t worry about how many are pitching - we’re
looking for quality - not quantity
● Don’t use screenshots from your website
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Pitching: Top tip #2
Use our guides, tutorials, Hangouts
● Support Page, YouTube Channel
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Pitching: Top tip #1
Speak to us!
● Social Media● blurCare@blurgroup.com = Customer Success● support@blurgroup.com = Exchange Support● Call us!
Copyright 2014 © blurgroup.com All rights reserved
Q & Ablurcare@blurgroup.com
www.blurgroup.com
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