boost your revenue w/cross channel advertising

@Rocco_Zebra_Adv#SEJThinktank

3 Takeaways1. Branding = Sales

2. Different channels convert differently & need different strategies

3. Diversify your risk by using multiple advertising methods

@Rocco_Zebra_Adv#SEJThinktank

About Rocco BaldassarreFounder & CEO, Zebra Advertisement

@Rocco_Zebra_Advlinkedin.com/in/roccobaldassarreinfo@zebraadvertisement.com

AWARDS

CLIENTS

Poll 1 How many platforms do you use to advertise your business?1. Just Google

2. Facebook and Google

3. Facebook, Google and Amazon

4. Others

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Customer Cross-Channel Journey

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Why Cross-Channel Matters

8-10 Times Exposure to Ads Before Converting

Multiple Channels BoostBrand Recognition

Easy Setup with Pixels

+ OFFLINE

@Rocco_Zebra_Adv#SEJThinktank

Paid SearchStep 1

Pull Push

Remarketing

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RemarketingStep 2 Website

SALE

NO SALE

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FacebookAds

Step 3

LookalikeBehavior

Interests

Demographics

Location

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InstagramAds

Step 4 • Behavior• Demographic• Interest• Lookalike

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Instagram AdsStep 4

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Youtube Ads

Step 5

DISPLAY OVERLAY SKIPPABLE

7 Million HoursOf Ads Watched

since Jan 1 2015

More WATCH TIME in the first six weeks of 2015 than in all of 2014

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Youtube AdsStep 6

Poll 2 What has been your biggest challenge?1. Implementing campaign types and ad

formats you hear about

2. Running Facebook ads profitably

3. Significantly scaling up campaign results

4. I don’t have enough guidance to make effective decisions

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OfflineStep 7

• Branding• Reinforcement• Zip Code

Targeting• SMS Marketing• Tracking can be

tricky

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@Rocco_Zebra_Adv#SEJThinktank

3 Takeaways1. Branding = Sales

2. Different channels convert differently & need different strategies

3. Diversify your risk by using multiple advertising methods

@Rocco_Zebra_Adv#SEJThinktank

@Rocco_Zebra_Advlinkedin.com/in/roccobaldassarrethebaldassarres