boosting relevant online traffic through search engine optimization

traf fic People coming and going in

a particular place or for a

particular purpose.

Let’s take BILLBOARDS

Let’s take BILLBOARDS and MALLS as an example

Traffic gauges cost

A location’s perceived traffic in the

mall gauges the rental cost

A website’s traffic is it’s LIFEBLOOD.

2.7 BILLION people - almost 40%

of the world’s population use the

INTERNET

2.7 BILLION people - almost 40%

of the world’s population use the

INTERNET

There is a total of 1.4 BILLION

FACEBOOK users ONLINE

2.7 BILLION people - almost 40%

of the world’s population use the

INTERNET

There is a total of 1.4 BILLION

FACEBOOK users ONLINE

19.4 BILLION SEARCHES are done

in a MONTH

CASE STUDY:

CASE STUDY:

Not your normal brick and mortar business.

history

Amazon was

founded in 1994

by Jeff Bezos

history

Amazon was

founded in 1994

by Jeff Bezos

(before Amazon, it was

first named as Cadabra)

Amazon.com

officially launches

and goes live as an

online bookstore

history

1995

Amazon.com

officially launches

and goes live as an

online bookstore

history

1995

Sells first book 'Fluid Concepts & Creative Analogies:

Computer Models of the Fundamental Mechanisms of Thought’

He shipped orders to all 50 states,

and to 48 countries

history

He shipped orders to all 50 states,

and to 48 countries

Sales were up to $20,000/week

within 2 months

history

1997

history

Amazon goes public and begins

selling shares at $18 each.

1997

Amazon.com becomes the first

Internet retailer to secure one

million customers.

history

Amazon goes public and begins

selling shares at $18 each.

1998

history

Amazon begins selling music

2001

history

4th Quarter profit = $5 million

Revenues of more than $1 billion

2007

history

Amazon unveils

the Kindle,

a dedicated ebook

reader.

2010

history

Amazon announces

that ebook sales

have outnumbered

hardcover sales for

the first time ever

2012

present

Amazon.com Inc. had revenues of

$61.1B

2013 As of the 2nd Quarter of 2013,

Amazon had revenues of $15.7B

Global Rank: 7th

Visits from USA for April 2013:

131,328,200

Global Rank: 7th

Visits from USA for April 2013:

131,328,200

For almost every book you search for,

Amazon will appear in the results.

/Search En gine

Op ti mi zation/

It is the art and science of

increasing your rankings with

target keywords in search

engines such as Yahoo, Google

and Bing.

WORDS

WORDS

Search Engines account for every word on the

web. The right selection of words will help your

website be more visible to search engines.

TITLES

TITLE

Every webpage has a title.

Search engines use titles to

summarize the content of a

specific webpage.

TITLE

LINKS

Links serve as a recommendation. If another

website links to your site then that website is

telling the readers that your website also has

valuable content.

LINKS

Take this for example:

Take this for example:

OTHER

WEBSITE

YOUR

WEBSITE (with authority)

Take this for example:

Website A

gives a link

to Website B

OTHER

WEBSITE

YOUR

WEBSITE (with authority)

Take this for example:

Website A

gives a link

to Website B

OTHER

WEBSITE

YOUR

WEBSITE

“Website B has

GOOD STUFF! Check

it out!”

(with authority)

Take this for example:

Website A

gives a link

to Website B

OTHER

WEBSITE

YOUR

WEBSITE

“Website B has

GOOD STUFF! Check

it out!”

(with authority)

In essence, Website A is using her

authority and trust that she has

accumulated over the years from her

audience and passing some of that

on to Website B.

Relevance RELEVANCE

If you want to rank for the

keyword ‘router’, then your

website shouldn’t be about

‘pets’

For example:

router

USER

EXPERIENCE this can be seen via Google

Analytics - dwell time metrics

The difference between the

GOOD GUYS and the BAD GUYS

is not simply our title but our

processes and methods.

The difference between the

GOOD GUYS and the BAD GUYS

is not simply our title but our

processes and methods.

http://seo-hacker.com/honest-seo-pricing/

In SEO you’re not looking for short term

quick wins, you’re looking for

long term benefits.

We provide our clients with proven marketing strategies and in-depth analytics

To provide best-quality services to our

clients, taking care of their branding and

optimizing their websites for their users.

To be the best SEO and Internet Marketing

Services Company in the whole in the

whole of the Philippines and other

English-speaking Asian countries.

foundations

http://seo-hacker.com/seo-hacker-team

“I’d love to sit down with you and tell you more about

how we can create more business for you in the online

market.”

• sean@seo-hacker.com

Contact me / Check out:

• http://seo-hacker.org

• http://seo-hacker.com/services