botify's presentation at brighton seo (sept. 2014)

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How well does Google know your website?

www.botify.com

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AnnabelleProduct Evangelist

@nabotify

Adrien CEO

@adrien_men

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A small team from Paris

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With hundreds of clients throughout the world

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All types of industries

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We created a disrupting way of managing organic search

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Some websites can double their organic traffic using our methodology

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Fact: search engines actually don't understand your website.

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Crawled pages ratio can vary a lot

Website A Website B Website C

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Opportunity: your active pages ratio can grow

Website A Website B Website C

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How can you do it?

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1) Explore all pages in the website structure with a website crawler

● Follow the same rules as Googlebot

● Take all the time you need● Don't stop until you’ve reached

the deepest URL

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● List all pages explored by Google over a 30-day period

● Find out which weren't crawled.

2) Extract Googlebot queries from web server logs

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● List which of these pages received visits through Google search results

● Find out which didn't.

3) Extract organic visits from web server logs

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Full picture of your current organic performance

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Identify where your untapped traffic potential lays

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Consider pages for what they are worth

Product category Product details Product reviews Store page

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Measure SEO efficiency by type of page

Pages crawled by Google Organic visits

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Identify organic search active pagesFind out why others aren't active

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Catego

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Prod

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Imagine what you can do with information, delivered daily

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Monitor Googlebot's activity

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Control new pages discovered by Googlebot

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Distinguish between valuable and useless crawl

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This methodology should shed a new light on your website and complement your current approach.

We hope you won't look at SEO the same way.

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More info?

Twitter.com/botifyFacebook.com/botifyhello@botify.com

Icons from http://thenounproject.com/