brainstorming & collaboration on multi-disciplinary teams

Brainstorming & Collaborating

On Multi-Disciplinary Teams

(please get out a pen or pencil)@DaveHogue

Welcome

David M. Hogue, Ph.D.VP XD at FluidSan Francisco

Why brainstorm?

Generate IdeasSolve ProblemsBuild Teamwork

Fail

Waste of TimeLose Focus

Create More Problems

Be Prepared

LeaderPurposeLocation

Time

The Project

Help!

http://www.hahnshibachi.com/

Hahn’s HibachiWeb Site Goals

Find restaurant locationsIncrease food sales

Tell family-owned story

The Preparation

6 in 6 min

Draw aloneDraw six ideas in six minutes

Do not evaluateDo not share (or peek)

GO!

Goals

http://www.hahnshibachi.com/

• Find restaurant locations

• Increase food sales

• Tell family-owned story

STOP!

The Review

Look at your sketches

The first few are familiarThe last few are improbable

The middle few are interesting

The Teamwork

Collaborate

From groups of 3 or 4 peopleVary the rolesVary the skills

Vary the experience

Compare

Review your sketches together

Find the Ideas

If everyone has it, kill it.If only one has it, store it.If a few have it, explore it.

Improve the Ideas

ConsolidateEnhanceRefine

One Sketch

Review the goalsGenerate ONE solution

Appoint a Presenter

Goals

http://www.hahnshibachi.com/

• Find restaurant locations

• Increase food sales

• Tell family-owned story

The Critique

Show Your Work

Present the team sketchesListen to each

Evaluate the solutions

The Best of The Best

ConsolidateKeep the strengths

Improve the weaknessesEliminate the excess

Lather, Rinse, Repeat

Start with individualsProceed to small groupsEnd with the whole team

Why Does This Work?

Divergence vs. Convergence

Generates ideasConsolidates optionsProduces solutions

Everyone Is Involved

Anyone can create or critiqueCreates ideas to build upon

Focuses the group

Hurdles

Every Brainstorm Needs:

A leader and facilitatorPurpose and goalsConducive location

Sufficient time

Sometimes We Get Stuck

Opposite WorldKill the Assumptions

RoadblocksWork Backwards

Thanks!

David M. Hogue, Ph.D.VP XD at FluidSan Francisco

Brainstorming & Collaborating

On Multi-Disciplinary Teams

@DaveHogue