brand strategy insights

POWERING BRAND STRATEGY

FOR LIFE SCIENCES

Imagine…

• You are a Brand leader at a top Pharma company

• You are overseeing the launch of a new brand

• You are responsible for delivering the TRx forecast

Weekly TRx data has started dribbling in…

The early weeks: impressive growth

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Growth needed to achieve forecast

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Forecast

What can be lurking underneath?

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Forecast

Brand Manager might not know…

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Cohort Model

Forecast

What are the challenges of Data → Insights → Action?

What would be the IMPACT of receiving insights in Week 10?

THE MODEL N SOLUTION

Brand ImpACT best practice analytics

New Start Cohort and other segmentations can

be addedon-the-fly

Model N Brand ImpACT solution

Cohort performance can be readily tracked via Brand

ImpACT

Visuals tell stories

Physician profiles linked to “squares”

Knowing where and when to look can alter the trajectory of a brand launch

What Model N offers is…

…an end-to-end analytics solution

for Marketing and Sales

Find out more at

Early-bird registration is now open

For more information

www.modeln.com