branding your company through social media

Kelly Hadous CEO and Founder Win The Space

SO WHAT IS SOCIAL MEDIA?

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REAL TIME WORLD OF MOUTH

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WHICH SPACE IS RIGHT FOR YOU?

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“I HAVE BEEN ON SOCIAL MEDIA SINCE THE 4TH GRADE. TELL ME MORE ABOUT THE VICE PRESIDENT POSITION HEAD OF MARKETING.”

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BUT SOCIAL MEDIA TAKES SKILL

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BE PREPARED

SOCIAL MEDIA STRATEGY IS ABOUT RECOGNIZING THE RIGHT AUDIENCE, AND ADAPTING CLASSIC PRINCIPALS TO NEW CHANNELS.

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OUR BRAINS ARE HARDWIRED FOR STORIES

SOCIAL MEDIA FOR YOUR BRAND

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BRAND

Identifies a service or productthat is distinct from otherbrands. Can you name a distinct brand?Why are they memorable?

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A BRAND DISTINGUISHES FROM COMPETITORS AND CREATES A LASTING IMPRESSION IN THE MINDS OF CUSTOMERS.

LOGO

PATENTS AND TRADEMARKS

COMMUNICATIONUVP

VALUES

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BRANDING PERSONALITY:

WHAT ARE THE CHARACTERISTICS, VALUES, AND ATTRIBUTES THAT CLARIFY WHAT YOUR COMPANY IS?

HINT: THINK OF THE DIFFERENCES BETWEEN MAC AND PC. Win The Space

WHY USE SOCIAL MEDIA?

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YOUR COMPANY MUST THRIVE IN THE SOCIAL ERA.

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BRANDS THAT USE SOCIAL MEDIA

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WHAT MAKES THEIR BRANDS SO GREAT?

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SAY NO MORE

NIKE HAS A UNIVERSAL STORY: GREAT ATHLETES AND GREAT ATHLETICS

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IT’S ABOUT THE DREAM

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Emotions are contagious.We remember how we felt.

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FRAME THE EMOTION

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BRAND LOYALTY FROM THE START

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SOCIALIZE THE BRAND

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STEVE HARVEY IS A POWERFUL BRAND

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HOW DO WE BEGIN?

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BE IN THE KNOW IF YOU WANT TO GROW YOUR NETWORK.

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ASK YOURSELF.

HOW DO WE STAND OUT? HOW CAN WE MAKE OUR BRAND RESONATE? WHO’S OUR TARGET MARKET? WHAT ARE OUR VALUES? WHAT DO WE STAND FOR? WHAT IS THE ONE SENTENCE THAT DESCRIBES YOUR BRAND? REFINE. REFINE. REFINE.

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WHAT’S YOUR SECRET SAUCE?Win The Space

Dig Deep

Who: Target audience Where: Tribe and influencers Why: Define the issue you solve

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WHO IS YOUR TRIBE? Win The Space

SOCIAL MEDIA IS A DIALOGUE NOT A MONOLOGUE.

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Build Social Capital

What are you trying to market? Product/ Service)

How can you create a conversation?Is the content useful? Is the information timely? Is it bite sized? Is it provocative?

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SOCIAL MEDIA NEEDS CLEAR COMMUNICATION

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RECAP

Be different

Stand behind your brand/ product/ service

Emotionally engage with others

Build relationships with an audience

Be relevant

Find your tribe

Add value Win The Space

Kelly Hadous CEO www.winthespace.com www.wintheroom.com

kellyhadous@wintheroom.com

Facebook: www.facebook.com/kellyhadous Twitter: @kellyhadous

www.linkedin.com/in/kellyhadous

QUESTIONS?