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  A VIDEO FIRST RECRUITMENT STRATEGY

BRANDS AS BROADCASTERS

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REMEMBER THIS?

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REMEMBER THIS?

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LANCE BLOOMBERG BARNABY COOK VP EMPLOYER BRAND + HR COMMUNICATIONS MANAGING DIRECTOR

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casualfilms.com/board/brands-as-broadcasters

@casualfilms

Marriott Jobs

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WHY WE USE VIDEO

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THE MILLENNIAL MEDIA MINDSET

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VIDEO CONTENT CONSUMERS WANT

30

33

34

42

67

0 25 50 75 100

INFOGRAPHICS

MICRO-DOCUMENTARIES

INFORMATIONAL

COMEDIC

INSTRUCTIONAL

Source: As calculated by Levels Beyond in 2014

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 MAXIMIZING AWARENESS & PERCEPTIONS BEYOND ONE-OFFS

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THAT REGULARLY PROVIDES QUALITY CONTENT IDENTIFY A PRODUCTION PROCESS

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CHOOSING YOUR STYLE

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CHOOSE YOUR STYLE  GLOSSY BRAND VIDEO OR UGC?

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 AMONG TARGET AUDIENCES MAXIMIZE VISIBILITY

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CONTENT SHARING IS CRITICAL

61% WATCH COMPANY-PRODUCED VIDEO IF FRIENDS HAVE SHARED IT WITH THEM.

45% ARE MORE LIKELY TO SHARE BRAND VIDEO VIA SOCIAL MEDIA.

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Mixologist to Chef

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JOB DESCRIPTIONS VIDEOS AT OUR POINT OF SALE

•  Painting a more vivid picture of what it’s like to work at this job, location, in this company

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Curiosity, Discovery

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 REINFORCE CULTURE, VALUES AND RETENTION INTERNAL COMMUNICATIONS

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Roundtable

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VIDEO ENGAGEMENT  WORK IN PROGRESS RESULTS

•  Views •  Engagement

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casualfilms.com/board/brands-as-broadcasters

THANK YOU!

@casualfilms

Marriott Jobs

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