break out: project communication and dissemination - karen boers

WeBBT 2011

–

session project communication &

dissemination

Agenda

• Introduction

• Testimonials

• Jeroen Poppe (Faronet)

• Koen De Vos (IBBT-iLab.o)

• Fabian di Fiore (IBBT-EDM-Uhasselt)

• Discussion

Why communicate?

• Create economic value

kick-ass innovation without an audience = ZERO impact!

• Create societal value

influence opinion leaders & trigger broad adoption

• Create scientific value

Peer recognition / credibility & attract new research partners & funding (not only through publications!)

How to communicate?

• What’s your main message?

• Limit it to ONE message at a time!

• Who is your target audience?

• What’s their prior knowledge?

• Where can you find them?

• Which format / medium would suit them?

• What’s the tone of voice you need?

• Balance text / visual elements!

• How can you make it as sexy as possible?

• Find a fresh angle

• Go for the unexpected

• A good image tells more than a thousand words!

What can IBBT do for you?

• Standard:

• IBBT website: project page

• Flyer & poster

• News items (newsletter, website, social media)

• Templates & visuals

• On demand:

• Project event

• Project video

• Extended project page / project website

• Press contacts

IBBT website

Flyers & posters

News items & mailings

Project events

Project Videos

PING

Transecare

Waalse Krook

Project websites

Press contacts

Contact us!

The IBBT marcom chicks:

Jothi Blontrock, Katrien Wemel, Karen Boers, Lies Boghaert & Sofie Verhoeve

But how to start

and

what can we learn from the bold people that went before us?