brockley central: a hyperlocal media case study
Post on 02-Dec-2014
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Welcome to Brockley Central
South East London’s biggest and most active hyperlocal community
February 7th, 2013Brockleycentral.blogspot.co
m
2,500+ visits a day
4600+ followers
1600+likes
120+followers
65
A social media ecosystem of scale
Covering Brockley (SE4) and surrounding areas
Founded 2007
SE4 Pop.
25,000
4,000articles
BC’s vital statistics
600,000Unique visitors
Traffic numbers via Google Analytics Jun 10, 2007 – Feb 6, 2013
24,206Most daily visits
104,000Comments
3min, 33 secsAv. visit time
4,540,000Total page views
2,114,000Total visits
09.08.11Ldn riots
1 editor4 authors
Consistent growth
Top tens in 2012Traffic sources
1. Google2. Facebook3. Twitter4. Bing5. Deptford Dame6. Crossfields7. Southeastcentral8. Se239. The Guardian10.853blog
Most read
1. Tradespeople 2. Brockley on the Map3. Classifieds4. Reviews5. Lewisham6. Flatshare7. Photos8. Aladdin's Cave9. Recommended Places10.Childcare
600+ visits a day
1700+ followers
A sister forum to broaden debate2991 discussions
13,286 messages
2180 members
Covering Southwark, Lewisham and Greenwich
Founded 2011
Local pop.
700,000+
A combined daily reach of
11,000+With admittedly plenty of overlap between populations
Brockley Central demographics
A snapshot of 1600 Facebook followers in February 2013
Skews female
Young adult bias
Wider influence
Content aggregated on…
Regular name-checks on…
Part of a local blog network Deptford
New CrossCharlton
Forest Hill
Real-world impact
Local recruitment El’s Kitchen gets its staff from BCNew customers Chinwag café within hours of first articleCouncil policy change High street improvements implementedImproved public discourse Council debate about recycling servicesReplenished volunteer groups 50+ local groups helpedCampaign mobilisation The Rivoli Ballroom savedNew ideas Brockley Market tested with BCersFriendships 100+ at regular BC drinksFundraising Brockley MAX arts festivalNew residents Main research tool for newcomers
“Thank you for highlighting the beginners Nordic Walking sessions on Brockley Central in early January! There has been a huge amount of interest since, so much so that both Jan and Mar courses are fully booked and with waiting lists.”- Laura, Brockley Nordic Walking, February 5th, 2013
Advice
Post regularly and oftenHave a liberal comment policy, but kill
spamBe generous with links and attributions
Embrace social media – Twitter especiallyBe fair to your subjects and your
community Develop a sense of humourWrite about small stuff as well as big
Break stories
Further reading
Brockleycentral.blogspot.comSoutheastcentral.co.uk
@brockleycentralAbout.me/Nick.Barron
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