build a recipe for better ux process with fresh lean ingredients

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Tom Illmensee's presentation at Lean Day UX in New York City March 1, 2013. Different from our Embrace Uncertainty talk in 2012: revised process diagram, more focus on cultural change needed to support Lean techniques.

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Build a Recipe for Better UX Process with Fresh Lean IngredientsTom Illmensee | @tomillmensee | snagajob

Lean Day UX / NYC 2013

Product < Process < Culture < Leadership

Balanced Team Meeting, Chicago 2012

Balanced Core Team

.

“If you can't describe what you are doing as a process, you don't know what you're doing.

W. Edwards DemingFather of Quality

#29

Being process-oriented, not product-driven, is the most important and difficult skill for a designer to develop.

Product manager

Interaction

designer

Lead engineer

Dev team

Product manager

Interaction

designer

Lead engineer

Dev team

Product manager

Interaction

designer

Lead engineer

Dev team

Product manager

Interaction

designer

Lead engineer

Dev team

Product manager

Interaction

designer

Lead engineer

Dev team

Job Seekers and Advertisers Employers

Database engineers, Operations

Scrum master / Agile coach Scrum master / Agile coach

Visual design, Copy, Marketing, QA testers

(automated),

Visual design, Copy, Marketing, QA testers

(automated)

1. Outline assumptions

2. Outputs, outcomes and goals

3. Interviews (1:1)

4. Share, debate, and critique.

We reviewed frameworks from Lean thinkers.

We reviewed frameworks from Lean thinkers.

5. Re-organize and re-sequence.

Think Make CheckPersonas

Charter (who, what, why)

Business model

Stories & scenarios

Story mapping

Sketches

Design studio

Prototyping

Information architecture

Content and copy

Research planning

Session facilitation

Analytics

A/B testing

Critique

The process was a prototype.

So we tested it.

Trial run: “Save Jobs”

ThinkMondayPersonas

Charter (who, what,

why)

Stories & scenarios

MakeTuesdaySketches

Design studio

Prototyping

Information

architecture

Content and copy

CheckWednesdayResearch planning

Session facilitation

Qualitative analysis

Think / MakeThursdayStories & scenarios

Revise prototypes

Visual design

CheckFridayResearch planning

Session facilitation

Analysis

Critique

A/B testing

A

B

Think Make CheckTest plan

Requirements (variant

design)

Review results of previous

tests

Develop variant design

Configure testing tool

Monitor data

Review results

3 things1. Review UX processes via interviews

2. Map each process on cards

3. Review, critique and revise as a group

to do with your team next week

Product Process Culture Leadership

Balanced Team Meeting, Chicago 2012

Gratitude

Stefan Klocek Eric Ries

Jeff Gothelf Janice Fraser

Jeff Patton Marty Cagan

Hugh Beyer

Desiree SyAnders Ramsay

Tim McCoy

Thank you.

@tomillmensee

Limited handouts today. Ping me if you’d like an additional copy.

Photo credits

http://www.explore-puglia.com/wp-content/uploads/2010/10/cropped-making-pizza-dough.jpg

http://thechive.files.wordpress.com/2013/02/next-level-pizza-2.jpg

http://www.stuzzirichmond.com/photo-gallery/

http://activerain.com/blogsview/2096988/huntington-new-york-pizza-15-cents-a-slice-delicious-

https://is1.4sqi.net/derived_pix/MZ5eZWdgs5iY7SgPR1xqlbFqjZEoe2i9JiHkkbuR4dE_300x300.jpg

http://www.flickr.com/photos/therecipedrawer/5548732022/sizes/l/in/photostream/

http://www.flickr.com/photos/thomashawk/2305555563

http://www.flickr.com/photos/rachelhathaway/6117763304/

http://www.thepolisblog.org/2012/04/wordless-collaboration.html

http://www.ninalevy.com/images/BoyWithArmThumb2.jpg

http://www.brecords.nl/archives/820

Illustrations by Chip Trout and Tom Illmensee

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