building loyal audiences

Strategically Building & Maintaining Your

Audience

@GreenleafBookGr @JackieHuba #ideasthrive

With Special Guest Jackie Huba

JACKIE HUBA Bestselling Author, Speaker, and !Customer Loyalty Expert!

WELCOME

ASHLEY JONES Director of Marketing!Greenleaf Book Group!

WELCOME

@GreenleafBookGr and @JackieHuba #ideasthrive

TWEET YOUR COMMENTS

Are excited buyers for new products & services

Provide word of mouth marketing support

Act as a test market for new ideas

Have passion & excitement for your

brand

The Value of a Loyal Audience Loyal Audiences..

VISION & MOTIVATION

Tweet @GreenleafBookGr @JackieHuba #ideasthrive

Audience Definition Who COULD be part of your audience?

Who IS MOST LIKELY be part of your audience?

Who LOVES what you do?

Get To Know Them !

VISION & MOTIVATION

How do you learn more about your audience? Tweet @GreenleafBookGr #ideasthrive

Research Tools Census Data!

Secondary Research!Paid Market Research!

Free Surveys!In-Person Interviews!

VISION & MOTIVATION

Starting the Conversation

Satisfaction

Retention

Referrals

Evangelism

Ownership

Source: “Loyalty Ladder,” Jackie Huba, Ben McConnell

A customer evangelist not only purchases from you regularly, but

feels compelled to tell others

Customer evangelism:

Customer evangelists: Ø Passionately recommend your company to friends and colleagues Ø Believe in the company and its people

Ø Purchase your products and services as gifts Ø Provide unsolicited praise or suggestions of improvement

Ø Forgive occasional sub-par quality or dips in customer service

Ø Do not want to be bought; they extol your virtues freely Ø Want to feel part of something bigger than themselves

values Lead with

It’s not what you sell.

It’s what you

stand for.

Source: Millward Brown Optimor

Companies that lead with values outperform the market

“We are a catalyst in a

happy, healthy home

revolution.” -- Eric Ryan & Adam Lowry,

Method co-founders

values? How do you showcase your

join Invite them to

join? Do you give

your audience something to

talk about Give them something to

4.7% generate 100% of social

referrals Source: EngageSciences

Pic of Fame

“[Gaga] was really behind the most important innovation in the

fragrance industry in the last 20 years.”

- Yael Tuil, Coty

talk about? What do you give your audience

Building a loyal audience

Generate something to talk about

Lead with values Invite them to join

@GreenleafBookGr and @JackieHuba #ideasthrive

QUESTIONS AND COMMENTS?

JACKIE HUBA STAY CONNECTED

TWITTER

@jackiehuba ONLINE

jackiehuba.com FACEBOOK

facebook.com/JackieHubaAuthor

VISION & MOTIVATION

Learn More Follow us on Twitter @GreenleafBookGr!

!Find this webinar and others on YouTube !

or at Greenleafbookgroup.com!!

Email questions to Ajones@greenleafbookgroup.com!!!

VISION & MOTIVATION

Join Us Next Month

!Next Month’s Topic: !

How Authors Can Drive Book Sales!!