building organic web traffic, webinar with izooto

BUILDING ORGANIC WEB TRAFFIC

BY ANNKUR P AGARWAL

WEB TRAFFIC

Who Are You?

BUILDING ORGANIC TRAFFIC

✴ SEO has moved from Job Title to Job Description

✴ Search Engines have gotten smarter to understand authority

✴ PR, User Engagement, Brand Recall counts more than ever before

So if I make a good product & market it well, SEO will happen automatically?

THE THING WITH SEO

The Technicals

Site Structure Schema H, Meta Tags Mobile Web

Content UX Authority Uniqueness

Everything Else

PLENTY OF GOOD CONTENT AVAILABLE ON WWW

UNDERSTAND SOME OF THE TECHNICALS

http://backlinko.com/on-page-seo

EXAMPLE 1

Isn’t it surprising that brands don’t rank themselves for their own products? Why?

EXAMPLE 2

Why do Wikipedia & Quora beat most other publications?

EXAMPLE 3

On first look, this one is a shocker!

MYNTRA FOR NIKE SHOES

NIKE FOR NIKE SHOES

AND THE DISCO-ORDINATION

FACEPALM.

LOOK UP THIS VIDEO

WANT MORE ON SEO?

http://bit.ly/2kuW8sQ

KNOW SEO, NO SEO

START SIMPLE, RESEARCH COMPETITION

✴ Site architecture

✴ Engagement Hooks

✴ SEO Basics

✴ Traffic Sources

✴ Keep continuous tab

MAKE YOUR STRATEGY

✴ Hygiene items - everyone needs to do these.

✴ Things I can do better than my competition.

✴ What else does the user need? / Things competition isn’t doing.

✴ What will make people reference to me?

*handout

HOOKS - CONVERTING TRAFFIC TO USERS

✴ What content can you regularly send to your audience?

✴ What medium(s) can you do that on?

THE SHIFT

✴ Think of Facebook

✴ Imagine yourself writing a status update on Facebook

WHAT DID YOU VISUALISE

THE MOBILE SHIFT IS REAL

✴ Loading speed & usability on mobile?

✴ Mapping of mobile site to desktop site or responsive please!

✴ Figure penalties that may come for poor experience on mobile (handouts)

✴ Be smart, show me what I want (near me!)

AUTHORITY & LOYALTY

Who are some authoritative folks online?

✴ Seth Godin

✴ Rand Fishkin

✴ MKBHD

✴ Mahesh Murthy

✴ Tesla, Apple, Xiaomi?

What do these brands & people do?

BUILDING AUTHORITY

✴ Network with the ecosystem. Build offline relationships (conferences, meet-ups, 1-1).

✴ Write. Share authentic experiences. Make an emotional connect with your audience.

✴ Explore multiple channels (online & offline). Twitter, Blogging, YouTube, Facebook, SlideShare.

✴ Create / Demonstrate social proof. ^handout

✴ There is no such thing as excessive communication. Talk about your product to partners, media, customers. Be consistent & keep them updated.

QUESTIONS?

Thank You

Twitter: @annkur

http://pricebaba.com / https://sahigst.com