business model as product

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IMPORTANT

Your product is not your company.Your company is your product!

growth hack your way to increased value

IMPORTANT

Partner NetworkPartner Network

Key Resources

Key Resources

OfferOffer

Distribution Channel

Distribution Channel

CustomerSegmentsCustomerSegments

Key ActivitiesKey Activities Customer Relationship

Customer Relationship

Cost StructureCost Structure Revenue StreamsRevenue Streams

Product DevelopmentProduct Development Customer DevelopmentCustomer DevelopmentProduct

Market Fit

Lean Start-Up: Business Model Map

Company equals user

Business model equals

product

Key assumption

equals feature

features in each area answer the question, “company should be able

to______”

features in each area answer the question, “company should be able

to______”

IMPORTANT

Partner Network•Define potential partner universe•Define selection criteria and process•Define partner relationship

Partner Network•Define potential partner universe•Define selection criteria and process•Define partner relationship

Key Resources•Define needed skill sets•Identify shelf-life of skill set

Key Resources•Define needed skill sets•Identify shelf-life of skill set

Offer•Define product (what you are offering)•Define value proposition (why you are offering)•Define target customer (to whom you are offering)

Offer•Define product (what you are offering)•Define value proposition (why you are offering)•Define target customer (to whom you are offering)

Distribution Channel•Define potential channels•Define rationale for direct or partner approach •Define partner universe•Define selection criteria and process•Define partner relationship

Distribution Channel•Define potential channels•Define rationale for direct or partner approach •Define partner universe•Define selection criteria and process•Define partner relationship

Customer Segments•Describe target use cases•Define target market eco-system(s)

Customer Segments•Describe target use cases•Define target market eco-system(s)

Key Activities•Map key product activities•Define rationale for insource/outsource•Describe contingencies and dependencies

Key Activities•Map key product activities•Define rationale for insource/outsource•Describe contingencies and dependencies

Customer Relationship•Define an acquisition plan•Define an activation plan•Define a referral plan•Define a retention plan

Customer Relationship•Define an acquisition plan•Define an activation plan•Define a referral plan•Define a retention plan

Cost Structure•Define important unit level and organizational costs•Identify characteristics of key costs (variable/fixed, increasing/decreasing with scale, critical/elective)

Cost Structure•Define important unit level and organizational costs•Identify characteristics of key costs (variable/fixed, increasing/decreasing with scale, critical/elective)

Revenue Streams•Describe revenue model•Define key revenue parameters (minimum unit costs, minimum total revenue required)

Revenue Streams•Describe revenue model•Define key revenue parameters (minimum unit costs, minimum total revenue required)

Product DevelopmentProduct Development Customer DevelopmentCustomer DevelopmentCompany should be able to…

Lean Start-Up: Business Model Map

26 key features of business model

v.1.0

IMPORTANT

Business Strategist Pattern Recognizer

Growth Hacker

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