business model as product
DESCRIPTION
TRANSCRIPT
IMPORTANT
Your product is not your company.Your company is your product!
growth hack your way to increased value
IMPORTANT
Partner NetworkPartner Network
Key Resources
Key Resources
OfferOffer
Distribution Channel
Distribution Channel
CustomerSegmentsCustomerSegments
Key ActivitiesKey Activities Customer Relationship
Customer Relationship
Cost StructureCost Structure Revenue StreamsRevenue Streams
Product DevelopmentProduct Development Customer DevelopmentCustomer DevelopmentProduct
Market Fit
Lean Start-Up: Business Model Map
Company equals user
Business model equals
product
Key assumption
equals feature
features in each area answer the question, “company should be able
to______”
features in each area answer the question, “company should be able
to______”
IMPORTANT
Partner Network•Define potential partner universe•Define selection criteria and process•Define partner relationship
Partner Network•Define potential partner universe•Define selection criteria and process•Define partner relationship
Key Resources•Define needed skill sets•Identify shelf-life of skill set
Key Resources•Define needed skill sets•Identify shelf-life of skill set
Offer•Define product (what you are offering)•Define value proposition (why you are offering)•Define target customer (to whom you are offering)
Offer•Define product (what you are offering)•Define value proposition (why you are offering)•Define target customer (to whom you are offering)
Distribution Channel•Define potential channels•Define rationale for direct or partner approach •Define partner universe•Define selection criteria and process•Define partner relationship
Distribution Channel•Define potential channels•Define rationale for direct or partner approach •Define partner universe•Define selection criteria and process•Define partner relationship
Customer Segments•Describe target use cases•Define target market eco-system(s)
Customer Segments•Describe target use cases•Define target market eco-system(s)
Key Activities•Map key product activities•Define rationale for insource/outsource•Describe contingencies and dependencies
Key Activities•Map key product activities•Define rationale for insource/outsource•Describe contingencies and dependencies
Customer Relationship•Define an acquisition plan•Define an activation plan•Define a referral plan•Define a retention plan
Customer Relationship•Define an acquisition plan•Define an activation plan•Define a referral plan•Define a retention plan
Cost Structure•Define important unit level and organizational costs•Identify characteristics of key costs (variable/fixed, increasing/decreasing with scale, critical/elective)
Cost Structure•Define important unit level and organizational costs•Identify characteristics of key costs (variable/fixed, increasing/decreasing with scale, critical/elective)
Revenue Streams•Describe revenue model•Define key revenue parameters (minimum unit costs, minimum total revenue required)
Revenue Streams•Describe revenue model•Define key revenue parameters (minimum unit costs, minimum total revenue required)
Product DevelopmentProduct Development Customer DevelopmentCustomer DevelopmentCompany should be able to…
Lean Start-Up: Business Model Map
26 key features of business model
v.1.0
IMPORTANT
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