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#nellpcm

Social Media Marketing

Ellen Carrollwww.nelliepr.co.uk

http://twitter.com/Ellen_Carroll

Ellen Carroll PR consultant, owner and director of Nellie PR – engaging and attentive public relations/online PR agency based in Nottingham.

Social Media Development

Caron – Jane Lyonwww.pcmcreative.co.uk

http://twitter.com/pcmcreative

PCM’s owner, lead practitioner & consultant. Working with businesses to develop digital sustainability for the future on-line and off.Social Media Adventurer & Explorer.

Today• What is Social Media?• Do I need it?• Why are you here?• Beginning your journey.• Case Studies• Call to action

Is it just a Fad?

http://bit.ly/cMiehn

Social Media?

Social Media• Newspapers• Magazines• Theatre• Film• Radio• Television• Books

Old Media vs. New Media

“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”

Marcus RomerArtistic Director - Pilot Theatre Company.

What is it?Social Media

Social Networking

Web 2.0Enterprise 2.0

Social Web

3D WebRich Media

Social MediaThe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.

Web 2.0Harnessing Collective Knowledge

Rich User ExperienceMore Channels of Communication

Business BenefitsCost effective web updatesGreater control of your web contentBoosted organic Goggle listingsCost reduction on printed materialsEco-friendly

What can it do?Greater access to your marketing materialsGreater reach for your marketing materialsFacilitates word of mouth sharingEnables social sharingIncrease repeat business

Time• Email updates• Mobile updates• Voice to Text• Webinars• User Generated Content • RSS

The current buzz• Facebook • Twitter • YouTube • Delicious • Digg • Linkedin • Flickr

Image Draw the Line

Do I need it?

Adding Social Media

Why are you here?

Curtain Twitching!

FocusPublic Sector

B-2-B

B-2-C

Identity

Brand

Personality

Product

Philosophy

Ethics

USP

Why Social NetworkingTwo-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.

Nielsen report “Global Faces and Networked Places.”

The 7 Roads of Social Media1. Generate new leads / Find work? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?

Social Networking

1. Generate new leads / Find work2. Customer Retention 3. Establishing Authority

• Artistic• Organisational• Business

Holistic Digital Development

www.getambition.com

Holistic Digital Development

• Case Studies• Road Shows• Workshops• Social Network

http://www.getambition.com/resources

www.getambition.ning.com

What is important?• Networking• Participation• Engagement• Sharing• Gathering• Development

Live Documentation

#getambition

Filtering

mcl3

mediacamplondon

“media camp london”

Collecting

getambition

Engaging

Documenting

On the Move• Laptop • Webcam / Mobile• Microphone• Wi-Fi

Live Streaming

• Point and shoot

• Hit 5 to Tweet

http://qik.com/video/1795286 Nottingham Creative Business Awards Launch

Sharing

getambition

• Arrive• Listen• Ask• Provide• Advise

The 5 steps

Business Networking• Personal profile for members• Groups• Take part in discussions• Ask questions• Share experience• Status updates• Content feeds• Niche Networks

Ask the Customer

Makers Mark

“Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.”

Building On-Line Community Starts Off-Line

Connecting

Making it Work

Make the web part of your process.Schedule social media time.Start small. Pick your platforms.

All roads lead home

Audience

Agents

Clients

Funders, InvestorsCustomers

Stakeholders

Staff, Team, Employees

SuppliersPress

Call to Action1. Identify your top 3 priority roads2. Sign up to Twitter & Linkedin3. Tweet and include the #nellpcm tag4. Install Tweetdeck5. Run a keyword column search

Social Media is here

http://bit.ly/4notmY

– like it or not!

Questions