businessobject 4.0 launch presentation by timo elliott

© 2011 SAP AG. All rights reserved. 2

FAST EASYTRUSTED

ANYTIME PERVASIVE COLLABORATIVE

The SAP BusinessObjects Difference

© 2011 SAP AG. All rights reserved. 3

#1 combined: BI, EPM Analytic Applications

14.5%

22.4%

12.2%

Business Analytics from SAP

Visionary Leaderin every Gartner quadrant

1#

© 2011 SAP AG. All rights reserved. 4

KNOW YOUR BUSINESS DECIDE WITH CONFIDENCE ACT BOLDLY

Run Smarter

Business Analytics from SAPRemarkable customers…over 45,000

© 2011 SAP AG. All rights reserved. 5

Many Thanks to our Sponsors

PREMIER SPONSOR:

GOLD SPONSORS:

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1,200 + Global Service and Technology Partners

800 + OEM Partners

7,000 + SAP Business Objects Partners

2 Million + Community Subscribers and

100,000 + Customers

Introducing Business Analytics at SAP EcoHubTogether Making the World Run Smarter

1+1= 3http://ecohub.sdn.sap.com/irj/ecohub/analytics

© 2011 SAP AG. All rights reserved. 7

Agenda - Morning

© 2011 SAP AG. All rights reserved. 8

Agenda - Afternoon

Business Analytics in 2011: The Big Leap Forward

Timo Elliott, Technology Evangelist

10

Change Is The Only Constant

12

Surging Growth in Business Analytics

2009 2010 2011

+3.5%

+6.7%

+9.7%

Source: 2009- 2010: IDC. 2011: Gartner, predicted.

13

ActBoldly

KnowYour Business

DecideWith Confidence

Business Analytics from SAP

14

Business Analytics Solutions from SAPMost complete offering

Strategy Management

Planning, Budgeting, and

Forecasting

Profitability and Cost Management

Financial Consolidation

Enterprise Performance Management

Disclosure Management

Enterprise Data Warehousing

Data Mart Solutions

High-performance Analytic Solutions

Data Warehousing

Reporting and Analysis

Dashboards and Visualization

Data Exploration Mobile

BI Platform

Business Intelligence

Enterprise GRC Access Risk Management

Global Trade Services

Continuous Transaction Monitoring

Governance, Risk,and Compliance

Data Services

Master Data Management

Event Processing

Content Management

Enterprise Information Management

Information Governance

Analytic Applications

By LoBService, Sales, and Marketing

ProcurementSupply Chain

FinanceSustainability

IT, HR, and more…

By IndustryFinancial Services

Public Sector and Healthcare Manufacturing

Consumer ProductsRetail and Telco

Utilities and more….

15

Lightening Fast on Big Data

LIGHTNING FASTIn-Memory Computing

EASYSAP Business Objects 4.0

TRUSTEDEIM 4.0, EPM, GRC 10.0

WHENEVER, WHEREVEROn Demand, On Device, On Premise

PERVASIVE IN OPERATIONSAnalytic Applications, Embedded Analytics,

EPM

INVOLVING THE RIGHT PEOPLE

Streamwork, EPM

BI & EIM 4.0 Key Advantages

SAP

In-Mem

ory

Computing

16© SAP AG 2010. All rights reserved. / Page 16

LIGHTNING FASTIn-Memory | Sybase IQ

SAP

In-Mem

ory

Computing

17

Business Analytics Has Struggled to Keep Up

18

The Analyst View

19

In-Memory Computing

Disk is 1Mx slower than direct memory: like a chef doing his shopping on mars

20

In-Memory Computing Costs have Plummeted

London Eye135m / 450ft

Cost of 1 Mb of memory in 2000: ≈$1

21

In-Memory Computing Costs have Plummeted

Cost of 1 Mb of memory today: ≈1 cent

My daughter:1.2m

And shrinking….

22

Row vs. Column Databases

My Filing System

My Wife’s Filing System

Row-based Column-based

Much Faster AnalysisBetter Parallel Processing

23

Row-Based Data

Wasted space, and a full scan to aggregate any particular field

24

Column Data

More efficient data storage, better compression, faster queries

25

Combine Them: In-Memory, Column Database

Now you can store the entire supermarket right by your cooking counter

26

SAP HANA In-Memory Appliance

Hardware Innovations

64-bit address space – 2TB in current servers

100 GB/s data throughput

Dramatic decline in price/performance

Multi-core Architecture(8 x 8 core CPU per blade)

Massive parallel scaling with many blades

Row and column store

Compression

Partitioning

No aggregate tables

Insert only on delta

Software Innovations

27

Reporting

“Typical” Business Intelligence Today

Slow

Painful

Expensive

Operational Data Store

Data Warehouse

Indexes

Aggregates

DataBusiness Applications

Copy

ETLCalculation EngineBusiness Intelligence

Query ResultsQuery

Slow

Painful

Expensive

Operational Data Store

Data Warehouse

Indexes

Aggregates

DataBusiness Applications

Copy

ETL

Calculation EngineBusiness Intelligence

Query ResultsQuery

DataMarts

28

In-Memory Computing

Operational Data Store

Data Warehouse

Indexes

Aggregates

DataBusiness Applications

Copy

ETL

Calculation EngineBusiness Intelligence

Query ResultsQuery

Up to 1,000x faster

No optimizations requiredDataMarts

29

Data WarehouseData Warehouse

Column Databases

Operational Data Store

Data Warehouse

DataBusiness Applications

Copy

ETL

Calculation EngineBusiness Intelligence

Query ResultsQuery

Up to 1,000x faster

More data in less space

30

Data Warehouse

Analytic Appliance

Operational Data Store

DataBusiness Applications

Copy

ETL

Business IntelligenceQuery Results

Query

Up to 1,000x faster

Massively parallel, optimized for hardware

Analytic Appliance

Calculation Engine

31

Real-Time Data

Operational Data Store

Copy

ETL

Real- time replication — why have a separate operational data store?

DataBusiness Applications

Analytic ApplianceBusiness Intelligence

32

Operations and Analytics Together

Copy

Business Applications

Analytic ApplianceBusiness Intelligence

Use a single appliance for both analytics and applications

Data

33

Real-Time Analysis on Big Data

35

SAP.com/inMemory

36

SAP BusinessObjects BI 4.0 & Sybase IQThe worlds #1 BI Platform & Column based Analytic Server

Profili

ng

Mat

ching

Cleans

ing

ETL/CDC

Calcula

te

Mod

els

Prese

ntat

ion

SBOP Data Services SBOP BI Tools SBOP Applications SYBASE IQ

Applic

ation

s

• Column Store Analytics DBMS

• Governance, Risk, Compliance Analytics• Business Analytics Applications - Banking - Telco - Retail - Insurance - Hi-Tech - Public Sector

• SAP BusinessObjects BI Platform - SAP Crystal Reports - Web Intelligence - Dashboards -Explorer -Predictive Workbench

• Data Integrator (ETL)• Data Quality Mgmt• Data Replication• Text Analytics

4X LessStorage

5X LessDBA’s

3X LessSoftware

5X LessStorage

37

The Speed of Business

“The time between ‘event’ and ‘action’ is rapidly closing.”

“In the past, managers could take weeks or days to make important decisions, however to effectively compete globally, some companies are making critical decisions in hours, minutes or even seconds”

Paul Barsch, 2009

“If things seem under control, you’re just not going fast enough.”

-Mario Andretti

38

Apps

100101001

001101010100101001

001101010

100101001

001101010100101001

001101010

Event Semantics

Complex Event

Processing

Intelligent Event Grid

100101001

001101010

SAP BusinessObjects Event Insight

39© SAP AG 2010. All rights reserved. / Page 39

TRUSTED360-degree view of your information

40

Reality Is, and Always Will be, Messy

Different information sources

Different levels of expertise

Different access devices

Different time horizons

Different levels of analytic need

Differentproject phases

Risk

Politics

But new architectures mean simplification and new opportunities

41

Better Access to More Relevant Information

Data Exploration

BISuite

Dashboards Reporting and Analysis

New semantic layer

• Native multi-source support

• New information design tool

• 1 consistent user experience across the BI suite

42

New Authoring Environment

Information design tool

• New authoring paradigm

• Teamwork enabled

• Better project lifecycle management

• New security management

43

Information Steward

44

Social Data

45

Unstructured Data

47

Text Data Processing for Unstructured Data

http://experience.sap.com/twitterta/sapsummit.jsp

48

Text Data Processing withSAP BusinessObjects Data Services

One Runtime Architecture

One UserInterface

One Metadata Repository

One Administration Environment

One Set of Connectors

Data Services

ProfilingProfiling

Text AnalyticsText Analytics

Data QualityData Quality

ETLETL

49© SAP AG 2010. All rights reserved. / Page 49

EASIERFor Business Users | Analysts | Administrators

Donkey Kong

Grand Theft Auto

52

Progressive Expertise

View Reports Strategic Analysis

53

BI Platform

Dashboards

CrystalReports

WebIntelligence

Analysis

Explorer

Trusted Data

One Unified Business Intelligence Suite

54

New Visual Experience Across The BI Suite

Modern styling and look

• New ribbon bar look and feel

• New charting options

• Improved workflows

55© SAP AG 2010. All rights reserved. / Page 55

WHENEVER Self-Service | Personalized | In Your Hands

56

WYN-WYN-WYNMobile Opportunities

More People, More Often, More Context

57

Better Adapted for Analysis

60

10km

De NHM kijker

Eerste Romeinse nederzetting: “Oppidum Batavorum”Jaartal: 12 voor Chr.Afstand: 300 meter

0.3

Augmented Reality

61

Filter by: Branch

HighstreetOperations +23%

NE 0.1km

N

Augmented Corporate Reality

62

Augmented Corporate Reality

63© SAP AG 2010. All rights reserved. / Page 63

PERVASIVEEmbedded Analytics

64

SAP BusinessObjects Application PortfolioAnalytic Applications

Public Sector SAP BusinessObjects

Readiness Assessment for Defense and Security

HealthcareSAP BusinessObjects

Planning and Consolidation for

Healthcare

RetailSAP BusinessObjects

Sales Analysis for Retail

BankingSAP BusinessObjects

Planning and Consolidation for Banking

TelcoSAP BusinessObjects Customer Analysis and Retention for Telecom

Consumer Products SAP BusinessObjects

Trade Promotion Effectiveness Analysis

Consumer ProductsSAP BusinessObjects

On-Shelf Availability Analysis

BankingSAP BusinessObjects

Enterprise Risk Reporting for Banking

HealthcareSAP BusinessObjects

Healthcare Quality Management

Public SectorSAP BusinessObjects

Planning and Consolidation for Public

Sector

HealthcareSAP BusinessObjects

Staff Productivity Management for Healthcare

Life SciencesSAP BusinessObjects

Healthcare Practitioner Spend Analysis & Reporting

InsuranceSAP BusinessObjects Enterprise Risk and

Solvency Management for Insurance

Public SectorSAP BusinessObjects

Planning for Public Sector

MediaSAP BusinessObjects

IP Rights Analysis

Oil & GasSAP BusinessObjects Upstream Operations

Performance Analysis

65

66

Enterprise Risk Reporting for Banking

Gather data and connect to multiple sources Define KPIs, metrics, and dimensions

Create metadata model and universe Generate dashboards, reports, and guided analysis

67© SAP AG 2010. All rights reserved. / Page 67

THE RIGHT PEOPLECollaboration

68

93% of Us Think We’re Better Than Average Drivers

69

What Technologies Do We Use for Making Decisions?

69

We rely onpeople!

Source: IDC

70

Try it now!sapstreamwork.com

* Requires IT integration using built-in APIs and SAP StreamWork enterprise edition if advanced security is required

Results-Driven Collaboration

71

SAP Social Intelligence

Status Feeds, Discussion Threads

72

SAP Social Intelligence

Expertise location — Relationship Mining — Social Network Analysis

73

SAP Social Intelligence

74

Pro

xy

SAP StreamWork, basic or professional editions

SAP StreamWork, enterprise edition

FIR

EW

AL

L

Feed, integration, and method APIs

Feed and integration APIs

Employees, customers, and partners

On Demand On Premise

IT

*SAP StreamWork mobile clients available end of 2010.SAP StreamWork also works in web browsers on the Apple iPad and iPhone

SAP StreamWork web application or mobile clients*

SAP StreamWork enterprise agent

Ecosystem

Enterprise directories (LDAP, AD)

Enterprise & 3rd party applications

StreamWork Enterprise Edition

75

Embedding StreamWork Into Applications

76

Browsers

EnterprisePortals

MS Office

On Demand Services

Mobile

Other Application/ Data Sources

SAP

Data Sources/Warehouses Analytic Capabilities Access

Social Media Content

Unstructured Content

OLAP Servers, Data Warehouses & Marts

Dashboard/Report

Services and Best Practices

Performance Management

Risk and Compliance Management

Business Intelligence

Data Foundation

Industry & LOBAnalytic Applications

Performance Management

Risk and Compliance Management

Business Intelligence

Enterprise Information Management

Data Warehousing

Business Analytics from SAPMost complete offering

77

Lightening Fast on Big Data

LIGHTNING FASTIn-Memory Computing

EASYSAP Business Objects 4.0

TRUSTEDEIM 4.0, EPM, GRC 10.0

WHENEVER, WHEREVEROn Demand, On Device, On Premise

PERVASIVE IN OPERATIONSAnalytic Applications, Embedded Analytics,

EPM

INVOLVING THE RIGHT PEOPLE

Streamwork, EPM

The SAP Difference

SAP

In-Mem

ory

Computing

Thank You!

Business Analytics Blogs:http://blogs.sap.com/analytics/http://timoelliott.com

timo.elliott@sap.com