cambridge seo meetup - local seo tips by nick stamoulis

Cambridge SEO Meetup

1Local SEO Tips by Nick Stamoulis

April 5, 2010

April 5, 2010

Local SEO Tips Overview

• Introduction• Local SEO Tips 1- 5• Case Study• Additional Resources• Questions

2Local SEO Tips by Nick Stamoulis

April 5, 2010

Local SEO: Tip #11. Get your address, phone number and

hours and contact information on each page of your site.

• Good local SEO is about saturation! Make it easy for your local customers to contact you, find your location and do business with you.

• Best practice for local brick and mortar, have your website address on EVERYTHING (receipts, bags, literature).

3Local SEO Tips by Nick Stamoulis

April 5, 2010

Local SEO: Tip #22. Optimize your Website:

• Content: Should be written for your readers, then optimized with keywords that are relevant!

• Keywords: Usually 2-5 keywords per page, should be relevant to your site and fit naturally into your page content.

• Title Tag: Should be descriptive include keywords and a call to action.

• Meta Tag Description: Is the summary of the content on your page in the Search Engines.

• H1 Tag: Page headline which should include keywords. • URL Structure: Page filename.• Image Tags: Should contribute to page.• XML Sitemaps: Allow search engine to index your pages.• Internal Linking: Tells the search engines what pages are most

important.• External Link Building: external links pointing to your site tells

SE’s that other sites trust you.

4Local SEO Tips by Nick Stamoulis

April 5, 2010

Local SEO: Tip #33. Get your business listed in as many

general and niche local online directories. Here are some free general & local directories:

5Local SEO Tips by Nick Stamoulis

April 5, 2010

Local SEO Tip #44. Incorporate your local keywords naturally

into everything you do:• Online press releases• Local profiles• Videos• Article submission

Goal is when someone searches for keywords you want to dominate naturally for similar type of keywords.

6Local SEO Tips by Nick Stamoulis

April 5, 2010

Local SEO: Tip #55. Track EVERYTHING you do:

• Add Google Analytics.• Add a tracking phone number.• For Brick and Mortar stores, create

promotions this will help track where customers are coming from.

Measurement will allow you to know what is working for your business and allocate more money into the local SEO efforts that are producing results.

7Local SEO Tips by Nick Stamoulis

April 5, 2010

Case Studyhttp://www.painlessbody.com

8Local SEO Tips by Nick Stamoulis

April 5, 2010

Paid Listing

Google Local

Site Listing

Saturation, Saturation, Saturation!!!!

Additional Resources– Search Engine Webmaster Guidelines – Google SEO Starter Guide– SEO Blog by Nick Stamoulis with daily SEO

updates, visit: www.searchengineoptimizationjournal.com

– Brick Marketing Newsletter, visit to sign up by sending an email to: newsletter@brickmarketing.com

9Local SEO Tips by Nick Stamoulis

April 5, 2010

10

Questions/Discussion?

Local SEO Tips by Nick StamoulisApril 5, 2010