Can you make an online B2B software fashionable?
“Yes…”
Vanessa de Souza Lage
@VSouzalage
Ignite 17
1. It’s very unsexy (selfish reasons)
2. No one knows that such a service even exists
3. BUDGET = $0
1. From 0 to 10,000 subscribers in 2 years
2. The blog accounts for 40% of our traffic
3. And 8% of our conversions…
Set yourself up as an industry expert.
@Vsouzalage
1. Over 1.5 years
2. Generated 6000 leads
3. And 5% of our conversions…
Truly useful, gamified, interactive content.
@Vsouzalage
Take a lot only if you give a lot.
@Vsouzalage
Meetups with other industry experts.
@Vsouzalage
Find the Zero churn features and push.
@Vsouzalage
Thank you!
Vanessa de Souza Lage
vanessa@rentalsunited.com