carat/vizeum (jan konáš, lucie sekyrová)

History is now, be part

of it?!

You spend an hour of your life by shopping or creating history. What do you wanna choose?

Handbag is for a year, a new car for five years but your life stories will never get old.

History is now, be part of it?!

creative atmosphere

educating people

located everywhere

meeting new people

sharing life experiences

Libraries and schools offer more variation than we are able to imagine

History is now, be part of it?!

Ideal place for making stories from your life

Famous and popular Czech people – ambassadors - who write their own

real experiences and are able to encourage others to share their stories like they.

Media promotion: Ambassadors

Ambassadors

Print

Radio

Based on collaboration with libraries.

Active promotion: Libraries

His

tory

is n

ow, b

e pa

rt

of it

?! „

Nár

odní

kron

ika“

Briefing libraries to spread the word and help people to submit their stories.

Street artist uses rainy days to make magic. It gets a lot of public and media attention.

Active promotion: Schools go into creating viral

We create the first magic.Now it‘s your time, create your own and share it online with others!

We approach famous Czech bloggers to promote the activity and the whole project on their blog sites.

Competitions

Motivation for making history and budget

Media partnership

Create a real feeling and enthusiasm for the

project

Main motivation Secondary motivation

Awards

Budget: 0 Budget: 100 000 CZK per year

Circle of never ending history

This is the way of making our strategy for National chronicle

Ambassadors

Bloggers

Media

Target people

National chronicle

Libraries

and

schools