careacademy investor deck
Post on 11-Apr-2017
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Helen Adeosun, EdMCEO and Co-Founder
Madhuri Reddy, MD MscCo-Founder & Chief Medical
Officer
Zachary Collins, MBAOperations Manager
Katherine MizeProject Manager
Supporting and educating caregiversto provide excellent care
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Home HealthcareThere is no national standard
• 50 states have different provisions and regulations for caring
• Some have no standard for non medical caregivers
• Variety of resources available but many do not demonstrate the most basic tasks
• Who can you trust?
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Market Sizeof Home Care • Today:
Only 5 million caregivers in US• By 2020:
60 million adults over age 65• By 2030:
20% of US population over age 65
• 90% of seniors would prefer home healthcare (AARP survey)
2016
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• Greater Competition:9% annual growth of home care agencies
US OccupationEmployment
2014Employment
2024# Change2014-24
% Change2014-24
Personal Care Aides 1,768.4 2,226.5 458.1 25.9%
Registered Nurses 2,751.0 3,190.3 439.3 16.0%
Home Health Aides 913.5 1,261.9 348.4 38.1%
Total, all occupations 150,539.9 160,328.8 9,788.9 6.5%
Home Care Agencies
CaregiversJob growth is higher than most otheroccupations
Occupations with the most job growth, 2014 and projected 2024
(Numbers in thousands)
Market Landscape • High
Turnover:60% turnover ofcaregivers
Growing industry withoutproper training and support
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Our Solution
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The CareAcademy StandardLevel 1:
Home Care Agency: “Help us find caregivers to meet our clients’ needs.”
Caregiver:“I want to qualify to get a job as a caregiver.”
NEW TO CAREGIVINGLevel 2:
Home Care Agency:“Help my caregivers meet my client’s needs and care plans.”
Caregiver: “I need more skills and want higher pay.”
INTERMEDIATE CAREGIVERLevel 3:
Home Care Agency:“Help my caregivers learn new medical skills to help the most chronically ill clients”
Caregiver:“I am ready for new opportunities in home care and want to advance my career.”
ADVANCED CAREGIVER
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Validation of CareAcademy
Harvard Medical Study :• Average 17% increase in caregiver
knowledge• 30% completion within the first 4 weeks
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Why Do Home Care Agencies Use CareAcademy?
• CareAcademy training lowers overhead cost
• Educate caregivers faster to get to the client
• Support caregiver ongoing training
• Caregiver training one of the leading factors in improving caregiver retention
• Research linking homecare to wellness of older adults
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Case Example : A ALL CARE Agency
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Competitive Landscape Integrates Professional Soft Skills
24/7 Support for Caregivers
Primarily Video Based
Classes for Family Caregivers
Completion Rate Requirement
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Go to Market Strategy • Direct to Home Care Agencies and their clients
• Partnership with Eldercare Marketplaces • Content Partnership with States
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Current Business ModelAgencies:
• Initial Onboarding Fee
• Charge by caregiver per month
• Upsell as agencies grow month over month
35 Paying Home Care Agencies:
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http://anchorhomesupport.co
m/
7,000+ caregivers taking CareAcademy Classes
500-1,874 Daily Active Users
54% Completion Rates (Online MOOC average-13%)
15.5 minutes per day spent on the site
Traction
Traction
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35 Paying Home Care Agencies and 7,000+ Users
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Revenue
2015 2016 2017 2018 20190
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000
20000000
$64k $110K $1.2M
$3.5M
$19MCareAcademy Revenue Streams
Business Metrics for Primary Market (Eldercare
Agencies) 15
Breakeven 5/17
Timeline
• 45 Agencies
• 10,000 caregivers
• $110,000 Contracted Revenue
2016
2017
2018
2020
• 500 Agencies
• 150,000 caregivers
• Multiple Languages
• 2,000 Agencies
• 250,000 caregivers
• International Expansion
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• 4,000 Agencies
• 500,000 caregivers
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CareAcademy Bui lds Low Income Workers for Career
Success:• Continuous “Up-ployment” training for
caregivers
• High touch support meets high tech just in time learning
• Build value of the caregiver for career success and higher wages
Advisors
Damon Campolo
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Barbara Clarke Dan Glickman
Sarah Bingham
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Exit OpportunitiesCaregiver
Marketplace Hospital Groups Insurance Home Health
Software
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Praise for CareAcademy
Winner of the Boston 2015 Prize
2015 International Winner
“Thank you so much for this amazing opportunity regarding these online classes. It has been a great and
awesome experience to me personally. Wish I had taken these classes in the beginning of my career as a
Professional Caregiver five years ago.”- Judith Pineda, Caregiver
“I am thrilled with the level of service and attention your company provides- for me and my caregivers!”- Shelley S, Grace Home Care, Owner
2017 Boston Winter Cohort2016 Finalist
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Use of Funds
70%15%
5%10%
Raising $1.5M Round
Staff Technology Production/Filming Sales/Marketing
Milestones for funding• Technical leads building
new LMS in 6 months • Blended Model Training
Platform• Direct Sales and Marketing
Team• Production of Content to
be lead in market
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Educating caregivers to provide excellent care
www.facebook.com/careacademy
@careacademyco
1-866-227-3895
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