carmooch elevator pitch

Post on 11-Aug-2014

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The elevator pitch for Australian web startup Carmooch, the world's first true automotive social network.

TRANSCRIPT

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.” Colin Barnard, Auto Industry Marketing Manager

Australia has the most number of established users of social media in the world.

Followed by the USA and UK.

90%OF CAR BUYERS RESEARCH ONLINE BEFORE BUYING, UP FROM 60% FIVE YEARS AGO

OF THOSE, 31% RELY ON USER-GENERATED CONTENT WITH

CONSUMER RATINGS AND REVIEWS MOST POPULAR

AUTOMOTIVE WEBSITES HAVE THE HIGHEST CONVERSION RATE FOR THE AUTOMOTIVE VERTICAL

RICH MEDIA DOUBLES THE CONVERSION RATE AND TRIPLES THE CLICK THROUGH RATE

“Car manufacturers need to consider how they can reach their customers online before they step into the dealership to make their final decision.”

Source: Bonita Stewart, Automotive Industry Director, Google, January 20, 2009

IT IS WITH THESE TRENDS IN MIND THAT CARMOOCH WAS BORN

(Three years in the making and still as relevant as ever!)

CARMOOCH IS ABRAND COMMUNITY

CARMOOCH IS ACAMPAIGN PLATFORM

CARMOOCH IS ANONLINE LEAD GENERATOR

Turn your customers and online followers into brand ambassadors and sales leads.

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