case study of high engagement: treasure hunt & fanclubs - tradestable.com.ng

TRADESTABLE.COM.NGCASE STUDY OF HIGH ENGAGEMENT: TREASURE HUNT & FANCLUBS

TREASURE HUNT

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HOW IT WORKSEngagement, interaction and viral spread

USER STARTS

PLAYING

FINDS A TREASURE

POSTS AN AUTOMATIC

MESSAGE

NEW USER STARTS

PLAYING

RECEIVES A PRIZE

+ message with product benefits

VIRAL SPREAD

TRADESTABLE MOBILE TREASURE HUNT CAMPAIGN

22’000’000 impressions of the TRADESTABLE treasures

1’500’000+ people played the game

13’500’000+ Eskimi coins given as prizes

250’000+ people won Eskimi coins

~9 minutes spent per game per day

years of collective user engagement time on

Treasure Hunt campaign!

26+

FANCLUBS

450,000 fans

Average single post reached 15-20% of the audience, up to 40% with multiple posts

... which is up to 8 times better reach than on same pages on Facebook

... and the posts got up to 5 times more engagement on Eskimi

100% OF RESEARCH PARTICIPANTS HAVE JOINED AT LEAST 1 FAN CLUBFANCLUB IS A BRANDED SPACE AT ESKIMI WHERE USERS CAN EXPERIENCE DIRECT COMMUNICATION

WITH A BELOVED BRAND

USERS INVITE THEIR FRIENDS TO FANCLUBS WITH ONE EASY CLICK

No Yes

FANCLUB IS SOCIAL

76% | 24%of ESKIMI users recommend branded fan clubs to their friends and family

of ESKIMI users do not reccommend any fanclubs to their friends

KEY MARKETING TOOLS

DISPLAY

+ INCENTIVIZED,USING VIRTUAL CURRENCY

LEADS DATA

FAN CLUBS

APPS GAMES

RESEARCH

FOCUS

ENGAGEMENT

+ INCENTIVIZED,USING VIRTUAL CURRENCY

PERFORMANCE CUSTOM

PERFORMANCE

CUSTOM

CRITICAL DIFFERENTIATION OF DIGITAL & SOCIAL MEDIA

INFLUENCES BUYING DECISIONS

HARD TO DO ELSEWHERE

ENGAGEMENT

THANK YOUVytas Paukstys CEOvytas@eskimi.com+234 813 6707269vytasx2