case study: "visual marketing"

visual marketingSeptember 2013

Wednesday, August 28, 13

The digital marketing evolution

Historically, brands were great at talking

about themselves

The emergence of social taught brands

to listen

Now, consumer behavior is shifting

once again

Wednesday, August 28, 13

We’ve Come full

circle

once againWe’re

communicatingwith images

Wednesday, August 28, 13

0,000,00040(images shared daily: Facebook + Tumblr + Instagram Alone)

Wednesday, August 28, 13

Consumers want “snackable”

content.

Images are consumers

favored snack.

Wednesday, August 28, 13

Images drive

emotions

Emotions drive

reactions

The result? For brands, images drive awareness, engagement, Affinity, and revenue

Wednesday, August 28, 13

Wednesday, August 28, 13

Why?

Wednesday, August 28, 13

20,000 Pins + 300,000 Repins

Image characteristics

• Color

• # of Colors

• Aspect ratio

• saturation

• lightness

• background ratio

• presence of faces

Wednesday, August 28, 13

Alex & Ani

Wednesday, August 28, 13

Mission

Wednesday, August 28, 13

Hyper Growth

Wednesday, August 28, 13

Digital Strategy

Wednesday, August 28, 13

Connecting Systems

Wednesday, August 28, 13

• Started mid Q1

• 80% growth over last 5 months

• Content: stacking and motivation nation

• Direct link to product

• Larger AOV vs FB (last click attribution)

•

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• Unmatched granularity of consumer insight

• Facebook vs. Pinterest

Wednesday, August 28, 13

• #1 social platform

• 47.9k followers, 19.2M reach

• 128% growth over last 5 months

• Video increasingly part of larger strategy

• Mainly A&A product and “behind the scene” photos

Wednesday, August 28, 13

• #1 social platform

• 47.9k followers, 19.2M reach

• 128% growth over last 5 months

• Video increasingly part of larger strategy

• Mainly A&A product and “behind the scene” photos

Wednesday, August 28, 13

Aspiration Celebration

Wednesday, August 28, 13

Questions?

Apu GuptaCEO/Co-founder, Curalate

apu@curalate.com apugupta

Ryan BonifacinoVP of Digital Strategy, Alex & Ani

ryan@alexandani.com rbonifacino

Wednesday, August 28, 13