china ecommerce market growth trends 2013 - review and forecast
Post on 15-Jul-2015
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Sources:*CNNIC, “2012 Online Shopping Market in China Research Report”, March 2013#McKinsey Global Institute, China’s e-tail revolution: Online shopping as a catalyst for growth, March 2013+CNNIC, “China Online Retail Market Data Analysis Report 2012”, February 2013†The People’s Bank of China, General Overview of the Payment System in 2012, February 2013**BCG, “The World’s Next E-Commerce Superpower: Navigating China’s Unique Online-Shopping Ecosystem”, November 2011*iResearch,“China Online Shopping Research Report 2012”$U.S. Census Bureau: State and County Quick Facts
To download the full report, please click here: http://www.i-click.asia/insights/china-ecommerce-report-2013-chapter-1/
3357
2006.12 2007.12 2008.12 2009.12 2010.12 2011.12 2012.12
24.5% 22.1%24.8%
28.1%
35.1%
37.8%
42.9%
4641
7400
10800
16051
19395
24202
GROWTH TREND OF ONLINE SHOPPERS IN CHINA
NEW TREND OF THE ECOMMERCE MARKET IN CHINA
The Rise of Credit Card Usage The bank card penetration rate reached 43.5% in 2012, demonstrating a huge grow potential which further facilitates online shopping†.
By 2020, the affluent class in China will reach 280M, i.e. 20% of China’s total population**
The Growth of Affluent Class
Comparison of eCommerce Platform and Independent Merchants between
China and US in 2011
Internet Users (00,000) % of online shoppers
Independent Merchant
eCommerce Platforms Mobile Shopping percentage (%)
PC-based Online Shopping percentage (%)
322M
43.5%
Despite the fact that the growth rate of internet users has slowed down, the online shopping population is
rapidly growing**.
By 2013, the number of online shoppers in China will surpass the total population
of U.S$, which will be
The coverage of real retail shops is limited in China. For the consumers from 3rd and 4th tier cities or rural areas who
cannot access real retail shops, they will choose online shopping**
As smartphone is getting popular, mobile shopping in China is
expected to reach 17.8%∞ by 2016
Independent merchants in China numbered 10% in 2011, while there was 76% in US at the same period, indicating
that there is a huge potential for independent merchants in China#
CHINA US
Sharing on social media drives users’ passion in online shopping
10%
90%
76%
82.2%
17.8%
24%
No. of purchases influenced by social media on users over the past 6 months#
1-3 Times 55%
More than 10 times
6-10 Times15%
4-5 Times 23%
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