chinese ios game free marketing cooperation plan（e）
Post on 03-Jul-2015
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Mobile game Marketing Plan
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• Chinese IOS Market• How to enter Chinese Market• Case Introduc6on• Coopera6on Mode• Company Introduc6on
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IOSMarket in China
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IOS distribution in China
ipad16.45%
iphone70.25%
iTouch13.30%
Age distribution
18~3482.7%
other17.3%
Data sources：www.tongbu.com www.iimedia.cn Source：艾媒咨询（iimedia research）
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How to enter the Chinese Market（Marke6ng Resource）
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Mobile game marke;ng solu;ons
Three PowerfulMedia
coopera6on
Public Praise
Opera6on experience
Efficient push
Accurate users
Own Products toPush each other
Poweful App
Strategic Alliance
Three-‐dimensional Marke6ng
Mobile three-‐dimensional marke;ng
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Income distribution10K↑
9%
2K↓26%
6K~8K16%
2K~6K49%
Age distribution
18↓10%
19~2455%
25~2926%
30↑9%
● Three Powerful Media Coopera6on：QQ—China’s Facebook
QQ App Centre： ——Average daily Login user： Tens of millions ——Daily download peak：More than Ten million ——Month download amount： Hundreds of millions
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● Three Powerful Media Coopera;on：Sina—China’s TwiJer
Sina： ——Average daily Login user： Tens of millions ——Daily download peak：More than Ten million
More than 250 million registered users
Over 20 million download
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● Three Powerful Media Coopera6on：Baidu—China’s Google
Baidu：——Average daily Login user：
Tens of millions ——Daily download peak：
More than Ten million
Over 20 million download
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The first and largest Chinese on Apple products and iOS development net work
ios game Top Website in China
Most popular Chinese iPhone network
50+ Mobile Internet industry partners
Public praise and Opera;on experience
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Top brand of free-‐limit AppTop 1 in Chinese region Top 2 in Taiwan region Top 1 in HongKong regionApple’s annual Gold List 34（leading）It collect global Free-‐
limit App and games, especially in China，8000+ 5Stars evalua6on
Rapid discovery of ho`est and funniest game and App. Save money，6me and flow fee
Present popular sobware app, ho`est mobile game 、the depth of the trial evalua6on and prac6cal skills
App Daily Downloads more than 40 million ;mes/home
Coopera;on with App recommenda;on site
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Efficient push to accurate users
1、Mul;ple forms of adver;sing
Support a variety of forms of adver;sing（banner image 、banner text，image ads，full-‐screen animated ads，rich media ads，etc.）
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2、Wide coverageCovering over 200 million, ie 75% of mobile Internet users in ChinaIntegra6on of the leading WAP site and high-‐quality adver6sing resources of the massive applica6on (APP）
3、Precision Push
Mul6-‐dimensional targe6ng to make the push more accurate
Efficient push to accurate users
Behavioraltarge6ng
Geographicalorienta6on
Operatortarge6ng
Timeorienta6on
Mediatarge6ng
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Own Products to push each other
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Fishing Joy：It was on-‐line in April 2011，and ranked top 1 in 33 countries and regions. And was the champion of the total income in 16 countries and regions and become an essen6al sobware installed. It ranked among top 3 in major App market.
In Mid-‐December 2011. It’s users has exceeded 37 million , and daily ac6ve users were up to 3.8 million all over the world.
Strategic Alliance of powerful Apps
Mei Tu Xiu Xiu：App Store 2011 year's best product (total download amount ranked 13, TOP 1 in photography category
IOS + Android
35 million users
Jinshan baJery doctor：Jinshan sobware produc6on
More than 6 million people around the world love jinshan ba`ery doctor!Ranked TOP10 on free billboard in More than 10 countries and regions Ranked Top 10 on free-‐ tool billboard More than 30 countries and regions
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Case Introduc;on
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Figh;ng of Sango：Game name：Figh6ng of Sango:Legend of HeroesGame Language：Chinese、English、German、Spanish、Japanese、ThaiGame Type： Tower DefenseOpera6ng environment：iOS 3.0，iPhone、iPod touch、iPad、androidGame capacity：76.3MBGame Developer：im20 interac6ve
Figh;ng of Sango
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Dec.25th 2010 Apr.8th 2011 Jun. 30th 2011 Oct.25th 2011
1 2 3 4
2010-‐2011
iPhone free App iPhone Paid App iPad Paid App Android ver.
• Ranked#1 Aber 18 hours in free AppStore
• >5，000,000 downloads
• Ra6ng 4.5 star
• Best iOS game 2010（Netease）
• $3.99 Ranked #6 aber
• $0.99 Ranked#1 aber 24hours in Paid AppStore
• >30,000 downloads
• Ac6ve explora6on on Android market
• Integrated social resources marke6ng
• Es6mate>4,000,000,downlo-‐ads
• Ranked#1 Aber 36 hours in Paid AppStore
• >350,000 downloads
• Awarded the 4th mobile Internet
•
Figh;ng of Sango
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Evalua;on text
Popular recommenda;on
Forum recommenda;on
Download promo;on
Figh;ng of Sango
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Characteris;cs of this game：1）Across the ancient 6me，modern 6me，and the Stone Age with rich maps and excellent rounds.2)Different func6ons of cards can help you become a Millionaire in an instant3）Humourous story and random events which are popular burst your sides with laughter.4) With excellent pictures and Seven unique roles for you to choose5）Two modes for you to choose, Mu6player mode is supported in free mode.
Sango Millionaire
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2012.01.09 2012.01.31
1 2
IPad/iPhone ver.
• Ranked Top1（China）Aber 3days in free App Store
• >1，000,000，downloads in 20days
• Ra6ng 4.5 star
• More than ten thousand praises in App Store
Update
• >2，000,000 downloads
• Ra6ng 4.5 star More than ten thousand praises in App Store
Sango Millionaire
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Sango Millionaire
Covering 59million fans
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Coopera6on Mode
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1
2
3
4 Transparent billing data
Proxy Chinese district promo;on
im2.0 investment of promo;on resources，Partners’ 0 input
Coopera;on division
Coopera;on Mode
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Alliance of Own high-quality games pushing mutually.
Joint issue promotion of Tencent and Sina
Joint promotion of all kinds of industries resources input costs
advertising promotion
we can help
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5 Commercial implantation of brand advertisers
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Company introduc6on
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Innova6ve Open-‐minded Diversified ExcellentI n t e r a c t i v e G r o u p
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IM 2.0 About us
•Founded at the end of 2008
•Head office in Beijing Branch office in Shanghai
•More than 250 staff
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IM2.0 Capital situa;on
• Angel investors
• Cai Wensheng、 Lei Jun
• TusPark Ventures（Early 2010）
• ORIENTAL FORTUNE CAPITAL（Mid of 2011）
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IM2.0 资本概况IM2.0 People
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IM2.0 资本概况IM2.0 People
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IM2.0 资本概况IM2.0 People
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Core client Group
Client Service& Strategic plans Crea6ve Services
Media Planning & Purchase Project& Product Management
Func;onal Expert Group
Community Marke6ng Services
Mobile Marke6ng Services SEM Marke6ng Serivices
IM2.0 资本概况IM2.0 Core client Group
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IM2.0 Goal&Belief
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IM2.0 Differen;a;on
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IM2.0 Differen;a;on
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IM2.0 Differen;a;on
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IM2.0 Clients
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IM2.0 Case
Mobile Internet
Social Interac;ve Marke;ng
Social Game Customiza;on
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We are looking forward to coopera;ng with you
Rui Song | 宋锐Senior Business ManagerIM2.0 Interactive Mobile ：18611741115MSN ： edi1004@hotmail.comQQ ： 56126312Mail：rui.song@im20.com.cnA Room 1908 in Block No.15,JianWai SOHO,No.39 of Middle East Third Ring Road,Chaoyang District,beijing,Chinawww.im20.com.cn
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