choosing the right content management system

CHOOSING THE RIGHT

CONTENT

MANAGEMENT SYSTEM

Friday, 8 July 2011

RACHEL ANDREW

@rachelandrew

http://rachelandrew.co.ukhttp://edgeofmyseat.comhttp://grabaperch.com

Friday, 8 July 2011

WHAT IS A CMS?(for the purposes of this presentation)

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A TOOL FOR CONTENT

EDITINGBy non-technical usersVia some kind of web-based admin

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YOUR CMS IS AN

IMPORTANT PART OF

YOUR SOLUTION

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ONE-SIZE DOES NOT

FIT ALL.

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WHAT DOES THIS

PROJECT NEED?

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HOSTING

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LANGUAGEPHP, .NET, Ruby, Python ...

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OTHER TECHNICAL REQUIREMENTSWorking with existing software, user logins

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WHO WILL EDIT THIS?

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HOW MANY EDITORS?and do they need protecting from each other

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SKILLSNot just technical skills

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PREFERENCESWhat do they love? What do they hate? Find and fix the pain points.

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THE PROJECT SPECWhat requirements does this site have?

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SIMPLE PAGE-BASEDAn obvious hierarchical site map

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BLOG-CENTRICWhere a blog or blogs are the main feature

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COMPLEX CONTENT

STORAGE REQUIREMENTA huge amount of content - not necessarily page-based

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CMS SECONDARY TO MAIN APPLICATIONUsed for editing bits of content in an app.

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OTHER FEATURESGalleries, news updates, e-commerce, calendars ... what else?

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VISITOR NUMBERSHow busy do we expect this site to be?

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WHAT EDITING

ENVIRONMENT DO YOU

WANT TO PROVIDE?

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WHAT BEST SERVES

YOUR DESIGN AND

YOUR EDITORS?

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YOUR CLIENT IS

(PROBABLY) NOT A

COPYWRITER

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YOUR CMS SHOULD

SUPPORT THE

CONTENT STRATEGY

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YOUR CLIENT IS

(PROBABLY) NOT A

DESIGNER

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YOUR CMS SHOULD

MAINTAIN THE

DESIGN & TYPOGRAPHY

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DEFAULT TO THE

SIMPLEST THING

POSSIBLE

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USERS SHOULD NOT

NEED TO UNDERSTAND

THE DATABASE

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THE SOLUTION TO ONE

PROBLEM IS NOT THE

SOLUTION TO ALL.

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THE CURSE OF

WYSIWYG

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YOUR CLIENT IS

(PROBABLY) NOT A

DESIGNER

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ckeditor

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Emoticons anyone?

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Comic Sans please

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BUT CLIENTS NEED TO

BE ABLE TO STYLE THEIR

CONTENT!

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DO THEY, REALLY?

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WYSIWYG EDITORS

FOCUS ON HOW

CONTENT LOOKS.

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WYSIWYG IS A FLAWED

PREMISE

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WYSIWYG CREATES

NON-REUSABLE DATA

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This looks like contact information

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But is it really?

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WYSIWYG MIXES

CONTENT AND

PRESENTATION

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WYSIWYG PROMOTES

STYLE OVER

CONTENT

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SO WHAT SHOULD WE

DO?

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STRUCTURED CONTENT

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Contact information?

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Add a contact

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The Contact on a web page

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Contact mark-up

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SUPPORT THE CONTENT

STRATEGY WITH

STRUCTURED CONTENT

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MAINTAIN THE DESIGN -

EDITORS ENTER

CONTENT - NOT MARKUP

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STRUCTURED CONTENTremoves the need for editors to think about how it looks.

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STRUCTURED CONTENTcan promote the content strategy and offer help and advice in the form for novice copywriters

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STRUCTURED CONTENTallows you to store data in a way that describes what it is - so it can be easily reused

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STRUCTURED CONTENTprevents a mess of html ending up in your database, making it easier to re-present that content elsewhere

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SIMPLE FORMATTING

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MARKITUPhttp://markitup.jaysalvat.com/home/

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WYSIWYMWhat You See Is What You MEAN

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PREVIEW

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VIEW CHANGES IN

CONTEXT

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“IN-CONTEXT” EDITING

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ONLY WORKS FOR VERY

SIMPLE SITES

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PROMOTES THINKING

ABOUT STYLE RATHER

THAN CONTENT

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REQUIRES JAVASCRIPT

AND MAY CONFLICT

WITH SITE JAVASCRIPT

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USE WITH CAUTIONhttp://allinthehead.com/retro/357/the-lure-of-on-page-editing

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BE UNASHAMED TO BE

THE EXPERT

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BUT, WHAT IS THE RIGHT

CMS FOR MY PROJECT?

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A CMS THAT DOES NOT

FORCE YOU TO

COMPROMISE

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A CMS THAT ENABLES

EDITORS TO CONTINUE

YOUR WORK.

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A CMS THAT PROMOTES

EFFECTIVE USE OF

CONTENT.

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A CMS THAT PREVENTS

ACCIDENTAL

DESTRUCTION.

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A CMS THAT DOES

THINGS IN THE SIMPLEST

WAY POSSIBLE.

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DEMAND MORE FROM

YOUR CMS MAKERS

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NEVER SETTLE FOR

‘GOOD ENOUGH’

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HIGHLIGHT GOOD PRACTICE...and file bugs and complain about outdated, crufty systems

Friday, 8 July 2011

THANK YOU@rachelandrewPhotos: http://www.flickr.com/photos/ongline/3131142818/http://www.flickr.com/photos/ongline/3131143218/http://www.flickr.com/photos/ongline/3131143024/http://www.flickr.com/photos/ongline/3131142976/

Friday, 8 July 2011