client acquisition & marketing in the new millennium 

Client Acquisition & Marketing in the New Millennium 

Social Networking for your Business 

• A Division of Unidev• Opened Doors 1997• Internet Marketing• Social Media Strategy• Award Winning Web Design• Web Development

Complete Online Strategies

• Rethinking Marketing• Why Social Media • Online Assets to Employ• Social Media Strategy• Free Third Party Tools• Examples• Focusing on Local

Main Points We Will cover

What Are Your Goals?What to Measure

Developing the Brand• Impressions• Number of visitors• Repeat traffic• RSS subscriptions• Shared pages• Brand used in search• Blog readers

Generating Leads/Sales• Leads• Number of “contact us”• Traffic to conversion pages• Newsletter sign-ups• Contest entries• Request a quote• Referrals

SHIFT

Why Social Media Matters

Why Social Media Matters

Impressions – Clicks- Engagement – Advocacy

The Evolution of Engagement

Invite.Connect.Engage®

Searchers (Engines)

Followers (SM)

Casual Engagement

Advocates

DEVELOPING YOUR OWN ONLINE ASSETS

Multiple Online “Assets”

Most Popular Online “Assets”

Blog

LinkedIn

www.yourfirm.com

Facebook

Youtube

Twitter

Most Popular Online “Assets”

Blog

LinkedIn

www.Sarah-Palin.com

Facebook

Youtube

Twitter

Social Media Integration

USING THIRD PARTY SOCIAL MEDIA

New Web – Real Time – Personalsearch phrase + prior searches

controversyResultsyour location

device used

Third Party Social Media

Importance of Local Search

• 74% of all users perform local searches (Kelsey Group)

• 61% of all local searches result in purchases (comScore)

• 57% of online shoppers say they shop online but plan to make purchases offline (NDP Group)

• 82% of local searchers follow up offline with an in-store visit, phone call or purchase (comScore)

Local Search Results - Evolution

Local Search Results - Evolution

Local Search Results - TodayMap on right, scrolls down

No PPC ads at top of page

Local listings take up most of page (only 5 organic listings below vs. 10)

Link to Place page

Final Thoughts

• Consider your goals before you start– Brand quality– Lead/Sales quantity

• Listen before you speak– See what others like you say– See what others say about you

• Develop your “Donut” web assets• Think local• Stay engaged

Email /Tweet for a copy of this presentation!Steve Thomas @TNIMAN @TheNetImpactSteve.Thomas@thenetimpact.com

and visit http://www.thenetimpact.com/tni-mark-foley

Thank You!