coca-cola zero basic equity. coca-cola zero basic equity basic coke zero message covers intrinsic...

Coca-Cola ZeroBasic equity

Coca-Cola ZERO basic equity

Basic Coke Zero message covers intrinsic communication

Basic equity sampling setup

Energetic communication(hostesses)

Coca-Cola Zero samples!

An iPad application for consumers who take on the Coke Zero challenge

Basic scenario – samplng team

_ Timing_ 04.07. – 28.08.2010 r.

_ Promotional teams_ 2 sampling Hostesses_ 1 Hostman_ Supervisor_ 1 Technical person

_ Working hours_ 10:00 – 18:00

Outfit elements

_ Girl - /cold/ version_ Tight outfit+belt_ Coat (if it is really cold)_ Military look cap_ Sunglasses_ Shoes

_ Boy - /cold/ version_ Military look cap_ Sunglasses_ Black hoodie_ Black combat pants_ Black t-shirt

Uniforms can be evaluated as „incomplete” if 2 elements of listed above are missing in all team members together

Jacket or hoodie is not required if it’s hot

Outfit elements

_ Girl - /hot/ version_ Shorts+belt_ Boxer shirt_ Military look cap_ Sunglasses (option)_ Sandals_ Bikini underwear (only roadtour)

_ Boy - /hot/ version_ Military look cap_ Sunglasses (option)_ Black hoodie (if it’s cold)_ Black combat pants_ Black t-shirt

Black bikini underwear

Girl sandalUniforms can be evaluated as „incomplete” if 2 elements of listed above are missing in all team members together

Coke Zero

Coca-Cola ZeroHigh equity

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High equity sampling setup

Energetic communication(hostesses)

Coca-Cola Zero samples!

An iPad application for consumers who take on the Coke Zero challenge

Same as CITY sampling

Heli Hanger

High equity scenario

High equity scenario

Heli Hanger is an engaging background to make unique photos

In high equity approach there is a dedicated team member – Hostman (who wears same uniform as other team members) responsible for shooting photos of the consumers

Every consumer whom we made a photo gets a special branded card with an access to his photo via web