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Collection 2015
F A B U L A L I V I N G
2
F A B U L A L I V I N G
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F A B U L A L I V I N G
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F A B U L A L I V I N G
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6INSPIRATION
collection 2015
12FABULA LIVING
the story behind the lines
28THE COLLECTION
handcrafted modern
58HOW TO CARE
for your rug
59THANKS
to all of you
C O N T E N T
FENRIS, TANNE
F A B U L A L I V I N G
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F A B U L A L I V I N G
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soft and fadedSIMPLE AS NATURE
NIGELLA, WINDFLOWER, L IF
F A B U L A L I V I N G
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F A B U L A L I V I N G
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1216 SHADE OF SAND GIMLEELLI
F A B U L A L I V I N G
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F A B U L A L I V I N G
1 1 LINNEA
F A B U L A L I V I N G
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F A B U L A L I V I N G
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F A B U L A L I V I N GThe Story behind the lines
Fabula Living is a modern Nordic Design Tale about an old crafts-
manship. The Danish company brings together the Scandinavian
design tradition and sophisticated style with the ancient techniques
of weaving to give handmade rugs a modern touch. Since the start
of the company in 2004, the brand has created a beautiful collec-
tion, which is being sold all over the world and has transformed
contemporary homes from Japan to Germany.
For Jens Landberg Schrøder, founder of the company, it all began
when he was working for a big carpet retailer and was introduced
to the intriguing world of traditional oriental rugs. He developed
a passion for the craft and combined with entrepreneurial ambi-
tions, he and his wife Rikke Landberg Schrøder started their first
company back in the nineties.
After years of trading oriental rugs, they followed the trend and
changing demands and began to design their own contemporary
rugs in 2004. Their knowledge, experience and passion for design
went into their new adventure, a family business. The name
Fabula Living was chosen to reflect their desire to tell stories
through the design.
The couple have developed a brand based on craftsmanship,
modern colours and strong, simple style and a way of living often
associated with Scandinavian design. The rugs are not just for
decoration, they are designed to be used and lived with and to give
a finishing touch in a stylish, modern home.
With Jens Landberg Schrøder as head designer, Fabula Living has
through reinterpreting classic patterns created a collection of rugs
with emphasis on technique and quality. They don’t shout for
attention. The power is in the detail, in a perfectly picked soft
colour, a sublime wool quality, a rustic texture or the pure simplicity.
All rugs are woven by hand, making them slightly irregular in the
weave, colour, design and size. With no rugs exactly the same,
JENS LANDBERG SCHRØDER, FOUNDER
RIKKE LANDBERG SCHRØDER, FOUNDER
F A B U L A L I V I N G
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F A B U L A L I V I N G
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Fabula Living celebrates the charming beauty of imperfection and
authenticity in long lasting design. Many of them are also made in
bespoke sizes for individual customers.
Fabula Living hasn’t swayed from the original concept, but in 2013
the owners decided to expand the collection and brought in renowned
designer Lisbet Friis, who has used her technical expertise and
arty touch and added more colourful rugs with stripes inspired by
antique kilim and Nordic rag rugs.
All the designs are spun from threads of passion; not just when it
comes to the clean styles and high quality of wool, linen, cotton
and other raw materials. The process and passion behind the
lines is what makes the rugs special. Armed with sketches, new
inspiration and ideas the Danish designers work in a very close and
personal collaboration with their experienced suppliers, weavers
and finishers in India.
A soft faded colour might be the result of endless experiments. The
team touch and think a lot in the process, and try out new ideas
over and over again. They never let a good enough pattern, colour
or thread pass, they are always prepared to try that extra time,
weave with another tread, experiment with another material or run
to the nearby market for another shade of red yarn.
This blend of Nordic/Oriental design tradition, passion and
patience, together with the humble and proud celebration of the
craft are woven in as invisible threads in all rugs. This creative
process adds soul and makes design from Fabula Living unique.
BAUGI
F A B U L A L I V I N G
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F A B U L A L I V I N G
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F A B U L A L I V I N G
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F A B U L A L I V I N G
1 7 SNOWDROP
F A B U L A L I V I N G
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F A B U L A L I V I N G
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1219 DUSTED GREEN
warm and texturedCONTRASTED BY COLOURS
ROSEMARY
F A B U L A L I V I N G
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F A B U L A L I V I N G
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1219 DUSTED GREENPOPPY
THUJA, HORTENSIA
F A B U L A L I V I N G
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F A B U L A L I V I N G
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1216 SHADE OF SAND
1216 PRODUCTNAMENEW FREJA
F A B U L A L I V I N G
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F A B U L A L I V I N G
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JASMINE
coloured stribes MAKING BOLD STATEMENTS
MENJA
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
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F A B U L A L I V I N G
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the collection HANDCRAFTED MODERN
The 2015 Fabula Living collection presents handmade modern wool, linen and
cotton rugs. The styles range from timeless rugs in soft shades, which subtly
bring together everything in a room to the vivid blue, yellow and coloured stripes
making a more bold statement in the décor. Every single design is based on the
same philosophy: a strong bond between traditional techniques, craftsmanship,
uncompromising quality and Danish design roots.
Collection
content
ELLI
FENRIS
GIMLE
HEIMDAL
HELGA
HARALD
NEW FREJA
TANNE
LIF
MENJA
BAUGI
GJALL
LINNEA
CAMELIA
SNOWDROP
POPPY
JASMINE
NIGELLA
VINCA
VINCA MINOR
AMARYLLIS
DAHLIA
HORTENSIA
MAGNOLIA
ROSEMARY
THUJA
WINDFLOWER
UNDERLAY
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
3 0
F A B U L A L I V I N G
3 1
ELLIHandwoven, New Zealand wool and linen on cotton warp, reversible
140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 8
1516 BLACK/GREY1216 BEIGE/GREY
1627 GREY/LIGHT GREY 1627 GREY/LIGHT GREY
FENRISHandwoven, New Zealand wool andraw wool on cotton warp, reversible
140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 4
1125 OFF WHITE/NATURE1116 OFF WHITE/GREY
1116 OFF WHITE/GREY 1525 BLACK/NATURE
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
3 2
F A B U L A L I V I N G
3 3
GIMLEHandwoven, New Zealand wool on cotton warp, reversible
140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 9
1211 BEIGE/GREY
1511 BLACK/OFF WHITE
1011 WHITE/OFF WHITE
1011 WHITE/OFF WHITE 1215 OFF WHITE/BLACK
HEIMDALHandwoven, New Zealand wool on cotton warp, reversible
80X240, 140X200, 170X240, 200X300 CM
Custom sizes available
1512 BLACK/BEIGE1012 WHITE/BEIGE
1512 BLACK/BEIGE 1614 GREY/CHARCOAL 1627 GREY/LIGHT GREY
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
3 4
F A B U L A L I V I N G
3 5
HELGAHandwoven, New Zealand wool oncotton warp, reversible
80X240, 140X200, 170X240, 200X300 CM
Custom sizes available
1416 CHARCOAL/GREY1412 CHARCOAL/BEIGE
1412 CHARCOAL/BEIGE
HARALDHandwoven, New Zealand wool oncotton warp, reversible
140X200, 170X240, 200X300 CM
Custom sizes available
1510 BLACK/WHITE
1216 BEIGE/GREY1015 WHITE/BLACK
1611 GREY/OFF WHITE
1511 BLACK/OFF WHITE
1611 GREY/OFF WHITE1525 BLACK/NATURE
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
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F A B U L A L I V I N G
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NEW FREJAHandwoven, New Zealand wool oncotton warp, reversible
140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 22-23
1025 WHITE/NATURE
1616 GREY
1013 WHITE/BROWN
1013 WHITE/BROWN
TANNEHandwoven, New Zealand wool on cotton warp, reversible
140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 4
1510 BLACK/WHITE
1112 OFF WHITE/BEIGE1015 WHITE/BLACK
1015 WHITE/BLACK
1610 GREY/WHITE
1016 WHITE/GREY 1638 GREY/LIGHT BLUE
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
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F A B U L A L I V I N G
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LIFHandwoven, wool on cotton warp, reversible
80X240 CM, 140X200, 170X240, 200X300 CM
See inspiration picture on page 7
1818 GREEN
2828 CAPUT MORTUM
1616 GREY
1717 BLUE
1919 RED
1414 CHARCOAL
1414 CHARCOAL
MENJAHandwoven, wool on cotton warp, reversible
80X240, 140X200, 170X240, 200X300 CM
See inspiration picture on page 26-27
1616 GREY1212 BEIGE
1212 BEIGE 3434 INDIGO
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
4 0
F A B U L A L I V I N G
4 1
BAUGIHandwoven highpile, viscose oncotton warp
160X230, 200X300 CM
Custom sizes available
See inspiration picture on page 15
1639 GREY/DARK BEIGE
1213 BEIGE/BROWN 3917 DARK BEIGE/GREEN 4848 PETROL
1313 BROWN
1112 OFF WHITE/BEIGE
GJALLHandwoven highpile, viscose on cotton warp
160X230, 200X300 CM
Custom sizes available
2121 PURPLE 3939 DARK BEIGE1212 BEIGE
1616 GREY 2020 ORANGE
1010 WHITE
4848 PETROL1313 BROWN 4949 DARK GREY1414 CHARCOAL
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
4 2
F A B U L A L I V I N G
4 3
LINNEA
LINNEADesign Lisbet Friis
Handwoven, New Zealand wool and linen
170X240, 200X300 CM
See inspiration picture on page 10-11
LINNEA
CAMELIADesign Lisbet Friis
Handwoven, New Zealand wool and linen
170X240, 200X300 CM
CAMELIA
CAMELIA
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
4 4
F A B U L A L I V I N G
4 5
POPPYDesign Lisbet Friis
Handwoven, New Zealand wool and linen on cotton warp, reversible
80X240, 140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 21
3012 NUDE/BEIGE
3812 LIGHT BLUE/BEIGE
2312 YELLOW/BEIGE
2312 YELLOW/BEIGE
SNOWDROPDesign Lisbet Friis
Handwoven, New Zealand wool and linen
140X200, 170X240, 200X300, 250X350 CM
See inspiration picture on page 16-17
2311 YELLOW/OFF WHITE
1411 CHARCOAL/OFF WHITE
1511 BLACK/OFF WHITE
1211 BEIGE/OFF WHITE
1511 BLACK/OFF WHITE 3811 LIGHT BLUE/OFF WHITE
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
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F A B U L A L I V I N G
4 7
JASMINEDesign Lisbet Friis Handwoven, New Zealand wool on cotton warp, reversible
80X240, 140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 24
1516 BLACK/GREY1416 CHARCOAL/GREY
1416 CHARCOAL/GREY 3816 LIGHT BLUE/GREY
NIGELL ADesign Lisbet Friis
Handwoven, New Zealand wool on cotton warp, reversible
90X250, 140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 7
1416 CHARCOAL/GREY
1816 GREEN/GREY 3816 LIGHT BLUE/GREY
1216 BEIGE/GREY
1216 BEIGE/GREY
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
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F A B U L A L I V I N G
4 9
VINCADesign Lisbet Friis Handwoven, wool on cotton warp, reversible
80X240 CM
1614 GREY/CHARCOAL1216 BEIGE/GREY
1714 BLUE/CHARCOAL 1216 BEIGE/GREY
1414 CHARCOAL
1616 GREY 1717 BLUE
1212 BEIGE
1717 BLUE
VINCAMINORDesign Lisbet Friis
Handwoven, pure wool on cotton warp, reversible
80X240 CM, 140X200, 170X240 CM
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
5 0
F A B U L A L I V I N G
5 1
AMARYLLISDesign Lisbet Friis Handwoven, wool on cotton warp, reversible
80X240, 140X200, 170X240, 200X300 CM
1919 RED
1919 RED
DAHLIADesign Lisbet Friis
Handwoven, merc. cotton
80X240 CM
1919 RED
2323 LIME
1818 GREEN
2323 LIME
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
5 2
F A B U L A L I V I N G
5 3
HORTENSIADesign Lisbet Friis Handwoven, wool on cotton warp, reversible
80X240, 140X200, 170X240, 200X300 CM
See inspiration picture on page 20
1818 GREEN1717 BLUE
1717 BLUE 1919 RED
MAGNOLIADesign Lisbet Friis
Handwoven, linen
80X240 CM
1924 RED/MULTI1424 CHARCOAL/MULTI 1424 CHARCOAL/MULTI
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
5 4
F A B U L A L I V I N G
5 5
ROSEMARYDesign Lisbet Friis Handwoven, New Zealand wool oncotton warp, reversible
90X250, 140X200, 170X240, 200X300 CM
Custom sizes available
See inspiration picture on page 19
1522 BLACK/MAUVE
1512 BLACK/BEIGE
1514 BLACK/CHARCOAL
1211 BEIGE/OFF WHITE
1512 BLACK/BEIGE 1627 GREY/LIGHT GREY
THUJADesign Lisbet Friis
Handwoven, wool on cotton warp, reversible
80X240, 140X200, 170X240 CM
See inspiration picture on page 20
1515 MIDNIGHT
1919 RED 3838 LIGHT BLUE
1212 BEIGE
3838 LIGHT BLUE
— THE COLLECTION 2015 — — THE COLLECTION 2015 —
F A B U L A L I V I N G
5 6
F A B U L A L I V I N G
5 7
WIND -FLOWERDesign Lisbet Friis Handwoven, linen
80X240 CM
See inspiration picture on page 7
3434 INDIGO
1414 CHARCOAL
1414 CHARCOAL
1616 LIGHT GREY
UNDERL AYHigh quality underlay avoids rugs from slipping on smooth floors. The underlay is comfortable to walk on, offers impact sound insulation and protects your rug from premature wear.
The underlay is made of glass fiber coated with anti slip foam on both sides.
90X240, 135X190, 165X240, 195X290, 240X340 CM
— THE COLLECTION 2015 —
F A B U L A L I V I N G
5 8
F A B U L A L I V I N G
5 9
ThanksTO ALL OF YOU
Kristina Dam Studio
Flügger
Erik Jørgensen
Anne Boysen
Foxy Potato
Anton Dam
HAY
Oliver Furniture
&Tradition
Lightyears
Just Spotted
Muuto
Elkeland
Georg Jensen Damask
Lind DNA
PHOTOGRAPHER - Bjarni B. Jacobsen
STYLING - Laura Scheuer Trøstrup / reformliving.dk
GRAPHIC DESIGN - wrapunlimited.dk
How to care for your rugWe always recommend using an underlay to extend the life of the rug.
An underlay ensures that the rug remains in a fixed position and reduces the risk of
any staining. Most of our kilim rugs are reversible. We recommend that you turn
the rug over every six months. Do not place the rug in direct sunlight.
DAILY CLEANING:
Vacuum the rug as needed. Never vacuum the rug with the brushes of the
vacuum cleaner nozzle in the extended position.
You can also give the rug a gentle shake outside. Do not beat the rug.
SPOT CLEANING:
Dab the spot very gently with a damp cloth soaked in carbonated water.
MORE THOROUGH CLEANING:
We recommend professional cleaning.
W E A C C E P T N O L I A B I L I T Y F O R D E S I G N S , S I Z E S A N D C O L O U R S
T H AT A R E N O L O N G E R AVA I L A B L E . W E A C C E P T N O L I A B I L I T Y F O R A N Y I N A C C U R A C Y
I N T E R M S O F C O L O U R R E P R O D U C T I O N I N T H E C ATA L O G U E .
FABULA LIVING APS, TEGLSTRUPVEJ 33 , DK-2100 KØBENHAVN Ø,
+45 2233 3966 , MAIL@FABULA-LIVING.DK, WWW.FABULA-LIVING.DK
FABULA LIVING CREATES HIGH QUALITY HANDMADE
CONTEMPORARY RUGS BLENDING A STRONG SCANDINAVIAN STYLE
AND TRADITION WITH THE ANCIENT TECHNIQUES OF WEAVING.
fabula-living.dk
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