company profile - insights

Research And Development Consultants

COMPANY PROFILE

KENYA| NIGERIA | SOUTH AFRICA

ABOUT US

Research & Insights Group has a high work ethic and prides itself in providing innovative, yet

practical market research and economic development answers to intricate challenging requests

from a wide range of clients.

Research & Insights Group Ltd. is an independent Market

Research & Economic Development

consultancy firm that provides a broad spectrum of

comprehensive market research solutions with experience

spanning over 35 years across Sub-Saharan Africa and the

continent at large.

NigeriaSenegal

Rwanda

Angola

South Africa

Research & Insights Group boosts of a team of professionals with an accumulated experience of

over 35 years working in different markets across Africa.

Kenya

Mozambique

Ethiopia

OUR MARKET REACH

Dubai

COUNTRIES

With headquarters in Nairobi, Kenya and network offices in

South Africa, Nigeria and Dubai, Research & Insights covers

markets across East, West, Central, Southern Africa and

the UAE.

We operate in the following African countries:

• South Africa• Swaziland

• Mozambique

• Kenya• Tanzania

• Uganda

• Rwanda

• EthiopiaOur African Coverage

Nigeria

Kenya

South Africa

• Nigeria• Angola

• Senegal

• Sierra Leone

Research & Insights niche is centered around two main pillars:

“We are among the leading providers of market research reports and industry analysis on products, markets, companies, industries,

and countries across Africa.”

2

Market And Social Research

Economic Development Studies

SERVICES

Brand Surveys Consumer Research Retail Audit Studies Market Entry Analysis Market Intelligence Studies Social studies

1

Tourism Studies Market Feasibility Studies Business Plan Formulation Trade and Investment Projects Land Development Projects

1 MARKET AND SOCIAL RESEARCH

Happy Friday YEY!!

Market and social Research division is centered around systematic investigation of the behavior, needs, attitudes, opinions, motivations or other characteristics of a whole population or a particular part of a population.

We help our clients to identify essential and critical

information around the 4Ps – Product, Price,

Promotion, and Place/Placement.

Our solutions are centered around understanding the market and your consumer.

“We bridge the gap between your businessand your consumers”

Understanding

the consumer?Why is my product not performing well?

How do I expand market share for my products?

How do I ensure brand visibility?

How do I attract more customers?

To gain insightful data, our philosophy stems deep in the very simple questions of Who? What? Where?

When? Why? and How? in order to provide objective, accurate and timely information to clients

(government, commercial and NGO’s) about issues relevant to their activities.

Brand surveys

Consumer Research

Market intelligence

Market entry

analysis

Quantitative MethodologyAnswers the question

“how many?”

Consumer InterviewsHousehold Interviews

Mystery ShoppingConsumer Panels

Desk ResearchObservations

Techniques include:

OUR METHODOLOGY

Qualitative MethodologyAnswers the questions

“how, what, why, where,

when?”

Focus Group Discussions (FGDs)In-Depth Interviews (IDIs)

Diary PlacementsEthnographiesDesk Research

Immersions

Techniques include:

We pride in achieving customer satisfaction in all our services from qualitative fieldresearch like Focus Groups (FDGs), to quantitative face-face interviews throughcompetitive costs, high data quality, timely delivery of our services, and catering to theuniqueness of every single client.

SUPERMARKETKFC

ECONOMIC DEVELOPMENT STUDIES

Research & Insights economic research with respect

to urban development focuses on the creation of

viable economic cities.

2

Is there demand for my products/services?

What are the risks involved?

What is the best market entry strategy?

What are the Return On Investment?

“We focus on using research as the pinnacle for providing viable solutions to our clients.”

We help to identify and answer?

Land Development

Projects

Business Plan Formulation

Tourism Studies

Socio-economic analysis

Conduct feasibility studies to determine the long-term viability of

projects, based on the market conditions and trends.

OUR APPROACH

“We provide customized research solutions

through understanding our clients’ overall needs and

objectives.”

Collecting market intelligence to

inform solutions we provide to our clients is fundamental to our approach.

We work closely with a wide range of clients from different sectors and regions across public sector, private sector and local and national governments.

CLIENTS

Kenyan office (Headquarters):Moi Avenue-Uchumi House, 8th Floor P. O. BOX 18945-00100 NAIROBI, KENYA.Email: Info@insight-researchgroup.com

Nigerian Office:75, Iju Road, Suite 39&40 2nd Floor Crosstown Mall, Opposite MEF Petroleum,Agege Lagos State.Email: nigeria@insights-researchgroup.com