consumer insight specilists

why do companies

with market research budgets of US$350 million

that work with the biggest names

in market research and analytics

that run their own

specialized analysis

work with us?

Because DATA is the new

OIL

new world currency

new world currency

useful only when refined

how you look at

how you think about

how you use & leverage

how you use & leveragedata gives you a competitive edge

Insights & More is a strategic consumer consultancy that unearths consumer and market insights from the data out there and the research you have accumulated within your organization.

We convert passive, dormant data into active, usable knowledge.

reasons why companies come to

us

1. complete picture

2. better returns on knowledge investment

3. rationalize the irrationality

4.insights that can travel

5.better predictability

6.relevant

across marketing

mixcommunication strategycom

mercial

innovation

portfolio strategy

initiative

pipeline

grow

th

oppo

rtuni

tie

s

go-to

-mar

ket

stra

tegyeq

uit

y

stre

tch

7.democratize

knowledge = faster

decisions

complete picture

better investment returns

rationalize the irrationality

insights that can travel globally

better consumer predictability

relevant across marketing mix

democratize knowledge

how we work

Yin & Yang

EXACT

Transform

our work

case study #1

project brief

current best approach (CBA) for marketing batteries to low income consumers globally

project brief

business issues new knowledge

team

case study #1

• not growing fast enough• need entry strategy• grow consumption• reduce the price?• get retailers’ buy-in

• a comprehensive tool-kit• in-depth country reviews• cross-country channel

review• communication tool-kit• competitive reviews• new team, unfamiliar

category• geographically dispersed• different scripts• move forward together,

aggressively

case study #1complete picture

comprehensive CBA tool-kit for 4 marker countries, with:• market scenarios & trends• competitive reviews• cross-country, cross-channel

understanding• copy & communication understanding• core consumer & retail insights

case study #1better investment returns

>US$1.5 million worth of unmined research

maximised at 10% of the research cost

case study #1rationalize the irrationality

perceived issue = claims believability

real issue = irrelevance* also the barrier for consumption

case study #1rationalize the irrationality

perceived issue = claims believability

real issue = irrelevance* also the barrier for consumption

case study #1rationalize the irrationality

buying decision

price

case study #1rationalize the irrationality

buying decision

price

case study #1rationalize the irrationality

buying decision

device

case study #1insights that can travel

connect with emotions

case study #1relevant across marketing mix

core insights+ CBA

whitespace entry model

case study #1relevant across marketing mix

core insights+ CBA

whitespace entry model

increase share in

stagnant market

case study #1relevant across marketing mix

core insights+ CBA

whitespace entry model

communication concepts for global

LIM campaign

increase share in

stagnant market

case study #1relevant across marketing mix

core insights+ CBA

whitespace entry model

communication concepts for global

LIM campaign

increase share in

stagnant market

packaging design ideas

case study #1relevant across marketing mix

core insights+ CBA

whitespace entry model

communication concepts for global

LIM campaign

increase share in

stagnant market

product port-folio & pricing strategy

packaging design ideas

case study #1relevant across marketing mix

core insights+ CBA

whitespace entry model

communication concepts for global

LIM campaign

retailer sell-in story

increase share in

stagnant market

product port-folio & pricing strategy

packaging design ideas

case study #1democratize knowledge

multi-functional, multi-geography workshop:• get everyone on the same page• embed new understanding• influence multi-functional team• convert insights into actionables• entry & growth strategies alignment• concept writing & generation• product & innovation pipeline ideation

http://insightsandmore.com/