consumer insight specilists
DESCRIPTION
TRANSCRIPT
with market research budgets of US$350 million
that work with the biggest names
in market research and analytics
that run their own
specialized analysis
work with us?
Because DATA is the new
OIL
new world currency
new world currency
useful only when refined
how you look at
how you think about
how you use & leverage
how you use & leveragedata gives you a competitive edge
Insights & More is a strategic consumer consultancy that unearths consumer and market insights from the data out there and the research you have accumulated within your organization.
We convert passive, dormant data into active, usable knowledge.
reasons why companies come to
us
1. complete picture
2. better returns on knowledge investment
3. rationalize the irrationality
4.insights that can travel
5.better predictability
6.relevant
across marketing
mixcommunication strategycom
mercial
innovation
portfolio strategy
initiative
pipeline
grow
th
oppo
rtuni
tie
s
go-to
-mar
ket
stra
tegyeq
uit
y
stre
tch
7.democratize
knowledge = faster
decisions
complete picture
better investment returns
rationalize the irrationality
insights that can travel globally
better consumer predictability
relevant across marketing mix
democratize knowledge
how we work
Yin & Yang
EXACT
Transform
our work
case study #1
project brief
current best approach (CBA) for marketing batteries to low income consumers globally
project brief
business issues new knowledge
team
case study #1
• not growing fast enough• need entry strategy• grow consumption• reduce the price?• get retailers’ buy-in
• a comprehensive tool-kit• in-depth country reviews• cross-country channel
review• communication tool-kit• competitive reviews• new team, unfamiliar
category• geographically dispersed• different scripts• move forward together,
aggressively
case study #1complete picture
comprehensive CBA tool-kit for 4 marker countries, with:• market scenarios & trends• competitive reviews• cross-country, cross-channel
understanding• copy & communication understanding• core consumer & retail insights
case study #1better investment returns
>US$1.5 million worth of unmined research
maximised at 10% of the research cost
case study #1rationalize the irrationality
perceived issue = claims believability
real issue = irrelevance* also the barrier for consumption
case study #1rationalize the irrationality
perceived issue = claims believability
real issue = irrelevance* also the barrier for consumption
case study #1rationalize the irrationality
buying decision
price
case study #1rationalize the irrationality
buying decision
price
case study #1rationalize the irrationality
buying decision
device
case study #1insights that can travel
connect with emotions
case study #1relevant across marketing mix
core insights+ CBA
whitespace entry model
case study #1relevant across marketing mix
core insights+ CBA
whitespace entry model
increase share in
stagnant market
case study #1relevant across marketing mix
core insights+ CBA
whitespace entry model
communication concepts for global
LIM campaign
increase share in
stagnant market
case study #1relevant across marketing mix
core insights+ CBA
whitespace entry model
communication concepts for global
LIM campaign
increase share in
stagnant market
packaging design ideas
case study #1relevant across marketing mix
core insights+ CBA
whitespace entry model
communication concepts for global
LIM campaign
increase share in
stagnant market
product port-folio & pricing strategy
packaging design ideas
case study #1relevant across marketing mix
core insights+ CBA
whitespace entry model
communication concepts for global
LIM campaign
retailer sell-in story
increase share in
stagnant market
product port-folio & pricing strategy
packaging design ideas
case study #1democratize knowledge
multi-functional, multi-geography workshop:• get everyone on the same page• embed new understanding• influence multi-functional team• convert insights into actionables• entry & growth strategies alignment• concept writing & generation• product & innovation pipeline ideation
