controlling your links: how to build a private network
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Controlling Your LinksHow to Build a Private Network
BAC, Berlin October 2015
@irishwonder BAC, Berlin October 2015
What is a private network?
@irishwonder BAC, Berlin October 2015
Most primitive concept illustration
Money site
@irishwonder BAC, Berlin October 2015
A more complex structure
@irishwonder BAC, Berlin October 2015
PBN ≠ Private Network
To avoid confusion
@irishwonder BAC, Berlin October 2015
“Private Blog Network”
PBN
@irishwonder BAC, Berlin October 2015
If your idea of “private” is sharing link sources with hundreds of other “paying customers” of PBNs then yes, call them “Private”
“Private”?
@irishwonder BAC, Berlin October 2015
If all your links come from blogs it can be seen as a footprint
It may be enough to prompt digging deeper While digging deeper, other footprints may
be discovered
Blog?
@irishwonder BAC, Berlin October 2015
Why DA is not a good metric:Compare this…
A sidenote about DA
@irishwonder BAC, Berlin October 2015
...to this:
A sidenote about DA
@irishwonder BAC, Berlin October 2015
The downfall of PBNs
@irishwonder BAC, Berlin October 2015
May be effective short term You are at the hands of the owner and their
network building skills It’s only a matter of time until they are
discovered and penalised
PBNs Summarised
@irishwonder BAC, Berlin October 2015
PBN ≠ Private Network
Once again, to avoid confusion
@irishwonder BAC, Berlin October 2015
Built for one beneficiary only Everything randomised (more on this later)
Everything is (or appears) natural
Definition of a private network
@irishwonder BAC, Berlin October 2015
Control over link sources -> minimise Penguin risks
Competitive advantage Additional sources of traffic Building long term equity
Benefits
@irishwonder BAC, Berlin October 2015
Helping the main site rank better Targeting specific segments of your
customer base Targeting specific geolocations Showcasing specific products or offers Reputation management, including
preemptive reputation management
Purpose
@irishwonder BAC, Berlin October 2015
Everything can (and should)
be done for more than one purpose!
Purpose
@irishwonder BAC, Berlin October 2015
Of course they do
Do private networks work?
@irishwonder BAC, Berlin October 2015
Of course they do
Do private networks work?
@irishwonder BAC, Berlin October 2015
Short answer:
NO
Are private networks for everyone?
@irishwonder BAC, Berlin October 2015
- Why not?
- Mainly, because of the costs involved
Are private networks for everyone?
@irishwonder BAC, Berlin October 2015
New domain cost: $8-20 Aged domain cost: $8-X,000
You will also need to spend time finding and evaluating suitable domains, hosting them, putting up the sites, etc.
Costs breakdown
@irishwonder BAC, Berlin October 2015
Costs breakdown
@irishwonder BAC, Berlin October 2015
Let’s assume average domain cost of $30 Let’s assume average host cost of $60/year Let’s assume you spend 1 hour finding each
domain and your time is worth $100/hour
10 domains x $30 = $30010 hosts x $60 = $60010 hours x $100 = $1,000-----------------------TOTAL: $1,900
Cost estimates for a very small network
@irishwonder BAC, Berlin October 2015
Before you start, have a strategy The above estimates do not include the cost
of putting up a site Not all domains you get may be usable This is a LONG TERM project There are recurring costs starting from year
2 Randomise everything – no shortcuts!
Some precautions
@irishwonder BAC, Berlin October 2015
You are building something to game Google – make sure you don’t hand it to Google!
Things to avoid:◦ Gmail◦ Google Docs/Drive◦ Google Analytics (multiple sites in the same
account)◦ Google Webmaster Tools/Search Console
(multiple sites in the same account)◦ Chrome
The greatest precaution
@irishwonder BAC, Berlin October 2015
Domain age Link profile metrics Registration dates Registrars Whois details Hosts Site platforms Payment methods Anything else you can think of
Randomise everything
@irishwonder BAC, Berlin October 2015
There’s no such thing as being
too paranoid when building
a private network
Randomise everything
@irishwonder BAC, Berlin October 2015
Building progress over time
@irishwonder BAC, Berlin October 2015
New domains Expired domains Aftermarket Auctions
Sources of domains
@irishwonder BAC, Berlin October 2015
GoDaddy Aftermarket
Sources of domains
@irishwonder BAC, Berlin October 2015
The.domain.name
Domain hunting tools
@irishwonder BAC, Berlin October 2015
The.domain.name
Domain hunting tools
@irishwonder BAC, Berlin October 2015
The.domain.name
Domain hunting tools
@irishwonder BAC, Berlin October 2015
irishwonder.com/tdn/
Want a free trial of TDN?
@irishwonder BAC, Berlin October 2015
Freshdrop RegisterCompass … Registrar feeds directly for dropped domains
Domain hunting tools
@irishwonder BAC, Berlin October 2015
Freshdrop
Domain hunting tools
@irishwonder BAC, Berlin October 2015
Freshdrop
Domain hunting tools
@irishwonder BAC, Berlin October 2015
Age Link profile (strength, relevancy, anchor
texts, spammy links) Previous onsite history Previous ranking/penalty history
How to evaluate a domain
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Domain age and ownership history
@irishwonder BAC, Berlin October 2015
Domain age and onsite history
@irishwonder BAC, Berlin October 2015
Domain age and onsite history
@irishwonder BAC, Berlin October 2015
Link profile
@irishwonder BAC, Berlin October 2015
Ranking/penalty history
@irishwonder BAC, Berlin October 2015
Ranking/penalty history
@irishwonder BAC, Berlin October 2015
Ranking/penalty history
@irishwonder BAC, Berlin October 2015
What You Don’t Want
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What You Don’t Want
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What you don’t want
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This Screams Shitty PBN
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Initial metrics: TF 36 CF 20 After purchase:
Domains losing value
@irishwonder BAC, Berlin October 2015
The reason:
Domains losing value
@irishwonder BAC, Berlin October 2015
Redirect them Host them, restore the sites and link to the
main site Host them, develop new sites and link to
the main site Host them, restore the sites and keep
developing new content while linking to main site
What to do with your domains
@irishwonder BAC, Berlin October 2015
Wayback Machine (archive.org) CommonCrawl Blekko
… or pull up old content in TDN(free trial link again: irishwonder.com/tdn/ )
Sources of old content
@irishwonder BAC, Berlin October 2015
Things to watch for: Sites uptime Sites security Decreasing value Spam (onsite and offsite) Renewal dates
Long Term Network Management
@irishwonder BAC, Berlin October 2015
More Info
@irishwonder BAC, Berlin October 2015
Questions? Feel free to get in touch!
• info@irishwonder.com• Twitter: @irishwonder• Slideshare:
http://www.slideshare.net/irishwonder/• LinkedIn: linkedin.com/in/irishwonder• Blogs:
http://www.irishwonder.com/blog/ - general SEOhttp://www.irishwonder.syndk8.co.uk/ - darker areas
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