how five ski companies used great content marketing to build links
TRANSCRIPT
![Page 1: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/1.jpg)
HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS
Iain Martin, Skipedia Travel Marketing
![Page 2: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/2.jpg)
![Page 3: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/3.jpg)
![Page 4: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/4.jpg)
![Page 5: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/5.jpg)
![Page 6: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/6.jpg)
1. SUN VALLEY, IDAHO
![Page 7: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/7.jpg)
![Page 9: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/9.jpg)
![Page 11: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/11.jpg)
2. SNOWSKOOL
![Page 12: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/12.jpg)
![Page 13: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/13.jpg)
![Page 14: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/14.jpg)
![Page 15: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/15.jpg)
750 Facebook shares1000 Pinterest repins4000 blog links
![Page 16: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/16.jpg)
3. VAIL RESORTS
![Page 17: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/17.jpg)
![Page 18: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/18.jpg)
![Page 19: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/19.jpg)
![Page 20: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/20.jpg)
![Page 21: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/21.jpg)
200,000 shares in 5 weeks2 million social shares 31% increase in revenue
![Page 22: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/22.jpg)
4. INTERSPORT SKI HIRE
![Page 23: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/23.jpg)
![Page 24: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/24.jpg)
![Page 25: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/25.jpg)
![Page 26: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/26.jpg)
![Page 27: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/27.jpg)
10,000+ YouTube viewsGreat blogosphere buzz
![Page 28: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/28.jpg)
5. TIGNES, FRANCE
![Page 29: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/29.jpg)
![Page 30: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/30.jpg)
![Page 31: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/31.jpg)
![Page 32: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/32.jpg)
![Page 33: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/33.jpg)
![Page 35: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/35.jpg)
4 million+ YouTube viewsOver 1,000 links€2.6m earned media
![Page 36: How Five Ski Companies Used Great Content Marketing to Build Links](https://reader035.vdocuments.net/reader035/viewer/2022062523/54513ba0af7959b32f8b5955/html5/thumbnails/36.jpg)
Iain Martin, Skipedia Travel Marketing @skipedia
THANK YOU!