convention center marketing

July 2011- June 2012Marketing Overview

Advertising & Marketing Strategies for FY 2011-2012

TraditionalOn-LineSocialSearch

MobileVideo ContentSales Collateral

TraditionalPrint Magazines That Target

National & Regional Associations National & Regional Indoor Competitions National & Regional SMERF National & Regional Corporations

On-LineWeb Banners Appear

ASAE.org Conventionsouth.com MeetingsFocus.com MPI.org Multiview various listings SportsEvents.com SportsTravel.com

Unique On-Line Campaigns

Social Media 1,331 Fans 636% New Likes 102% Monthly Active

Users 5,853% Post

Feedback 63% Female VS 34% Male

with 35-44 primary demo

Facebook Ad Campaign Over 740,834 Impressions314 Clicks$1.22 Cost Per Click$382.11Reach Meeting Industry Professionals

How Did You Do That Tiff?

Search Campaigns• We use Keywords like: CMCA, Association

Meetings, TEAMS, Convention South, Convention Center, Raleigh Convention Center

• Understand the “Voice of the Planner”• Effectively map our content like: South

Carolina, North Carolina, Georgia, DC Metro Area, Maryland, Virginia, Ohio

• Campaign began September 1, 2011• From September 1st – 19th

• 74,677 Impressions (ppl exposed to message)• 102 Clicks• Avg. CPC (cost per click) .84 cents• Represents $85.53 of ad spending• Clicks will land target on our website’s

Planners page

Website Traffic is up 15.19%

July 1, 2011- Present

10,812 Unique Visitors2.16 Page Views1:26 Average Time on Site71.90% New VisitorsCalendar of Events as the MOST Popular PageUsers come from SC, NC, GA, Va, FL, NY, OH, Penn, NJ, Tenn.138 visitors from CanadaMobile Devices used: Android, iPhone, iPad, BlackBerrySince the launch of our site redesign we have had 46,962 VisitorsOver 50 Utility Orders on-line (expect an increase when more planners are aware of the option)

Lower funnel calls to action were most compelling in the travel space.Calling for availability or purchase at a reduced rate was most effective.

Mobile Site to launch January 2012

Mobile Advertising

Video Content

•Jumbotron Messsaging- ASAE Springtime•Meetings in a Minute- Meetings South•YouTube-Myrtle Beach Convention Center Channel

Sales Collateral

•E-Brochure•Printed Brochure•Rules & Regulations Kit•Tradeshow & Sales Calls Gifts•Reprint of flags for booth

•Google Search Ads are for Lead Generation.•Email/Text is best used for Loyalty Campaigns•Gaming brings Brand Awareness•Micro Site or Apps are used to build brand loyalty•Social Media Networks extends our reach and used for Branding.

3 Facts to Remember1.Females ages 55 to 65 are the fastest growing segments on Facebook.2.Mobile Marketing is the next BIG THING

3. What happens in Vegas… stays on

YouTube, Facebook & Twitter