corporate blogging (ama tampa presentation)

Silence is fatal.

What Blogging is About?

1. Blogging is about being Authentic.2. Transparent.3. Telling stories.4. Connecting with your audience /

tribe / customers / vendors / employees

Why Blog?

• It can be about SEO • Brand Awareness• Conversation / Online Cocktail

Party• Establish Expert or Leader Status• Recruiting – employees &

customers• Education

Corporate Blogging

1.Buy In2.Strategy3.Participation4.Follow through

Who Blogs1. GM not the UAW2. Dell3. Rubbermaid4. Zayo’s Chairman5. CEO of AFS6. 37Signals7. Frashbooks8. Joel Brodsky9. Seth Godin10. Guy Kawasaki11. Robert Scoble

Worries

1. Time Waster2. Lost Control3. Bad comments4. Trade Secrets5. ROI

Another worry

What do I blog about???

Tell Stories about:

• Employees.• Customers• Policies or best practices.• Problems & Solutions.• your Industry.

Why? To Make a Connection,

Components

• Posts• Feed• Comments• Permalinks• Tags• Keywords• Categories• Trackback

What to Blog About

• Thoughts about your Industry• Case Studies• Conference notes• Business Philosophy• Interesting business ideas (links)• Awards, honors, PR, new employee,

new vendor, new system

Final Thoughts from others

• Listen first• Conversation, not publishing• Be a useful conversationalist• Build relationships - one at a time

RSSReally Simple Syndication -It’s the way your posts are fed to

your readers. Readers use an RSS Reader like My

Y!, Google Reader, or Gator.RSS is pull, not push.Nourish & Feedburner.

Peter RadizeskiPresident, RAD-INFO, Inc.peter@marketingideaguy.com813-963-5884

Shawna VercherCEO - VTi-WebPresident - The SSW727.531.2911 officewww.vti-web.comwww.thessw.com