creating a web 2.0 “event” for online outreach

Creating a Web 2.0 “Event” for Online Outreach

Sherri Bergersherri.berger@ucop.eduApril 29, 2010

About Calisphere

Two audiences, two sites

• Collection guides• Digital objects

• Digital objects ONLY

About Calisphere

Two audiences, two sites

• Archivists• Researchers

• Educators• Undergrads• General public

John Muir “Event”

Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley

John Muir “Event”

Concept• Tell a story on Twitter and Facebook• Quote portions of the letters: travel diary• Link back to the objects

Goals• Reach new audiences• Jumpstart Web 2.0 presence• Promote the new collection

Muir Project Day 1 on Facebook

Muir Project Week 1 on Twitter

Process

• Permissions• Selection, story• Map out the week• Marketing• Tweet!• Reflection

Results by the Numbers

• Over 415 clicks on posted links• 259 Facebook fans• 215 Twitter followers• Over 30 retweets• 20 interactions

Was it worth it?

Some cons:• Not spectacular results in hits, comments• Demanded time, before and during

Big pros!• Reignited interest, contacts• Built a base of followers• Props for creativity

Follow us!

www.facebook.com/calisphere

www.twitter.com/calisphere

www.calisphere.org

sherri.berger@ucop.edu