Website 2.0

Pat KitanoMediaTransparent.com

TransparentRealEstate.com

Making Websites Conversational

Upgrade your 1.0 Website!

We’ll explain how Social Media Systems are Powering a New

Paradigm of Viral Marketing

Corporate Websites haven’t Changed

1999

$1,399 for a

Desktop?!

They are Functional

Search

They are Entertaining

Listen!

They Facilitate Sales

Buy!

But Most are Online Brochures

Marketing

Brochureware is a Commercial

“One-way media”

essentially

Consumers are Rethinking Advertising

“What worked in 1958”

“May be considered

crass in 2008”

The Internet is Two-Way Media

“I like Elton John”

“How does a company make

great pianos and motorcycles?”

“Yamaha makes excellent pianos”

Consumers Want Affirmation

“I still like Elton John”

“Am I going to buy ProActive skin care products because Jessica Simpson endorses them?”

“She’s pretty!”

They Want to Know What Others Think

“It’s called ‘Wisdom of

Crowds’ Intelligence”

They Want to Converse with You

“An interactive website is like a 24-hour press conference”

Now, about your Corporate Website…

“Make it more credible with your readers”

Make it a Two-Way Medium

Take a page out of USA Today’s book. Engage your readers.

Involve your Employees

They Don’t Need to Blog

Very few people can consistently maintain a well

written blog

unless they want to

They Survey for Relevant News

They Broadcast their News to their Clients and Colleagues

They Create Conversations

Examples of Website Socialization

Facebook pioneered the

“News Feed” in Social Networks

News Sites are Building Communities

Many have Free Blogging Platforms

Real Time Market Feeds

Real estate sites offer real time market information via Broker Twitters and bookmarking tools like

Del.icio.us

The New Yahoo! will be Widgetized

Will be adding communities from

“rival” services

Books

Movies

Music

Welcome

Googlers

Instant Community Anywhere

Widgetized Communities

embeddable on any Website

Ready to turn your Website into a Social Media System?

“It’s not hard to do…”

Domus Media Builds Social Media Systems

Pat Kitano, Domus Mediapkitano (at) gmail.com, (415) 320-2844

We’ll explain how