creating killer competitions on facebook & pinterest - webinar slides

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Today

• Amanda on Facebook Competitions• Lorna on Pinterest Competitions• Your questions

Facebook Competitions

Benefits

• Increase reach• Increase interaction• Generate qualified leads - generate email list• Increase page likes

The Rules

• You CAN’T run a competition via your personal timeline

• You CAN’T ask people to share something on their personal timeline as part of a contest.

• You CAN’T ask people to tag someone in a post that doesn’t depict them

• You must include a disclaimer releasing Facebook from the contest

The Consequences

• Facebook may remove your post• Facebook may take your page down• Your posts may be marked as spammy – less

reach in the future

What’s Wrong?

What’s Wrong?

Since The Rule Changes You Can…

• Ask people to like or comment to enter• Ask people to upload a photo either in the

comments or to your page• Don’t need to run contest via an app

Planning Your Contest

1. Define your business goal2. Decide on Timeline or app based contest3. Promote your contest4. Choose winner

Poll

What Is your business Goal?o Brand awareness – Page post reachoMore page Likeso Lead generationoMore post interaction

Timeline Contests

• Advantageso Brand awareness – post reacho Interaction

• Disadvantageso Short term benefito Can’t guarantee likes

App Based Contest

• Advantageso Get qualified leadso Get more Page Likes with fan gatingo Promote sharing

• Disadvantageso Complex to set upo Higher barrier to entryo Some budget required

Host ContestOffsite

• Advantageso Drive traffic to websiteo Avoid any issues with Facebook

• Disadvantageso Higher barrier to entryo No Facebook benefit

Poll

What sort of contest will you run?o Timelineo App basedo Offsite contest

Promote Contest

• In run up to contesto Ask for inputo Tell people you will be launching it and wheno Countdown

Promote Contest

• Seed ito Email newslettero Facebook adso Share on Twitter / Pinterest / Blog

Promote Contest

• During Contesto Different styles of postso Use strong imageso Share multiple timeso Use Facebook ads

Choosing A Winner

• Shoot a video• Share a photo• Use an app

Use An App

• ShortStack (paid app)• Woobox• Facebook Karma

Facebook Competitions Course

You Will Learn

• Plan your contest• Create effective timeline and app based contests• Choose a competition style• Choose a prize• Promote your contest• Choose a winner• Measure your results

Pinterest Contests

Ethos of Pinterest

Beauty / Useful

Beauty / Useful

Beauty / Useful

Poll

Have you ever entered a Pinterest Contest?o Yeso Noo No but I’d love to

Why A Pinterest Contest?

• Grow Your Followers • Expand Your Reach• Increase your Email Subscribers• Grow Traffic to Website• Increase Sales

Rules – DON’T

• You CANNOT stipulate the number of pins• You CANNOT tell them where to pin from• DO NOT call it a ‘pin it to win it’ contest• You CANNOT suggest Pinterest sponsors or

endorses you or the contest• You CANNOT say that votes, comments, likes or

follows represent an entry• DO NOT ask people to repin your contest rules pin

Consequences

• Legal action! E.g. http://bit.ly/1meI3Hw• Less entries• Your reputation is tarnished• Pinterest may take action in the future

DO

• Remember the Pinterest ethos of sharing beautiful / striking / useful images

• Reward quality over quantity• Explain how the winner will be judged – be

transparent• Easy and clear instructions• Make it fun

What’s Wrong?

What’s Wrong?

What’s Good

What’s Good

What’s Wrong?

What’s Wrong?

How Not To Choose A Winner

How Not To Choose A Winner

What’s Good?

What’s Good?

What’s Wrong?

What’s Wrong?

BHG Contest

Reward Creativity

Clear Rules in T&C

•Clear Instructions•No stipulation on number of pins•Hashtag•Asking them to follow

•Could also state how winner will be chosen•Link to full T&C

Tips

• Creation of boards – ask them to declare the board is part of a contest

• Clear Guidelines on a website page• Reference one of your boards as a guide• State how winner will be chosen• Prize – make it high value or aspirational• Share the contest on other platforms

What Makes A Good Contest?

• Fun• Enjoyable• A Prize that people want to win• Clear guidelines• One that achieves your goals e.g. more

subscribers, more followers, increased sales

Pinterest AdvancedCourse Content

• Improving Your Pins• More Traffic to Website & More Sales• How To Analyse Your Analytics• Pinterest Tools• Pinterest Contests• Rich Pins & Place Boards• Pinterest Strategy

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