crowdfunding - eip water · crowdfunding network. previous life. sales trader at gdf suez. economic...

Crowdfunding

Founder of Green Crowding. Board of the European Crowdfunding Network.

Previous life. Sales Trader at GDF SUEZ. Economic Consultant. Stage European Commission.

Sissy Müller

Solar, wind, energy-efficiency projects. Up-front investment. Predictable return. Private Individuals.

Low interest rate in banks. Lack of direct investment in the real economy.

Status quo

Crowd investor. • Access and compare projects • Online payments from Eur 10 • Online contract signature

Project developer. • One transfer from all crowd investors • One repayment and interest payment • Positive press and marketing

Our Process

Crowdfunding

Give away

Buy

Become a shareholder

Earn money

Crowdfunding

Donation

Pre-sales

Equity

Debt

Examples

Examples

Examples

Crowdfunding

Donate • Local, personal or

emotional connection • Arts, Social, Environment • Eur 5-20

Pre-sales • New and exciting • Video games, Music records • Eur 10-50

Equity • Business viability, Return • Family and friends • Eur 1000-10 000

Debt • Risk, Return • Local and wider • Eur 2000-30 000

61%

76% 80%

89%

0,53 0,854

1,5

2,7

5,1

0

1

2

3

4

5

6

0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

1

2009 2010 2011 2012 2013

CAGR Crowdfunding

Transactions via crowdfunding platforms in USD Billion, 2009-2013

Source: http://www.crowdsourcing.org/editorial/2013cf-crowdfunding-outlook-report/26448 http://www.crowdfunding.nl/wp-content/uploads/2012/05/92834651-Massolution-abridged-Crowd-Funding-Industry-Report1.pdf

Flow

Number of platforms

Source: CROWDFUNDING INDUSTRY REPORT, Market Trends, Composition and Crowdfunding Platforms, Mai 2012, Crowdsourcing.org, http://www.scribd.com/fullscreen/93646415?access_key=key-1f7fxycvu7zxiw9azg72

44%

4%

37%

14%

Lending Equity Donation Reward

14%

15%

28%

43%

Flow of transactions

By Type

Sissy Müller Founder and CEO Green Crowding sissy.mueller@greencrowding.com @GCrowding Skype SissyMueller www.greencrowding.com www.europecrowdfunding.org