dagens välfärd's website - the open square

Open SquareNuanphan Kaewpanukrangsi, Søren Husted Nielsen, Tricia RambharoseNovember 3, 2011

Be supported, Get involved, Make a difference…in your society!

The following project presentation was made by students in the two-yearMaster’s programme in Interaction Design at Malmö University, Sweden(www.edu.mah.se/TAIND/)

CONTACT:paepu.ido@gmail.comsorenhusted@gmail.comtricia.rambharose@gmail.com

+46 72 712 9988 +45 3025 3016

+46 70 421 4474

Welcome

// Group 3; Tricia, Pae and Søren //

Target audience and user groups

Social economy workers

Private company

WebsiteProvider

• Not professionally involved in the social economy

• Some have time constraints

• Intermediate internet skills and better

• Dependent on internet

• Concerned about health

Professional motivations

Personal motivations

General public Public sector

workers

Fieldwork

• Online Questionnaire• 33 responses

• Interviews• 5 persons

• Benchmark websites

Questionnaire analysis

People like to contribute online in different ways, but most prefer faster ways of contributions.

Interview analysis

Justin LinnCarolyn Kat Fredrick

Interested in issues related to health in

Sweden

“Busy lifestyle, not much time to be actively involved

online”Used to actively contribute online by social networking but I have privacy concerns

Don’t want to sign up to another website! Already so

many to keep track of .

Used the internet to find information about Swedish

society initially

Ideas from other websites

http://feedly.com/

One information source

http://www.youtube.com/

User online contributions

http://www.thelocal.se/37108/20111102/

Swedish news

User needs

• Language• One source of all information• Connected by mobile internet access• Find updated information • Find reliable information• Different ways to contribute online• Online privacy• Easy to use• Connect with a ‘community’

Use Qualities

• Unified

• Privacy

• Community• Support

• Welcomed

• Knowledgeable

• Playable

• Flexible contributions

The Design

Design concept

Be supported, Get involved, Make a difference…in your society!

Key design decisions & Initial design

Different ways for online contribution

link to other social networking

websites

Motivate by gamification

Personalized user profile

Sign in using existing accounts OR create account

Privacy settings

Silhouettes of ‘community’

Tags for topics

Key design decisions & Initial design

Prototype testing – round 1

Results of user tests round 1

Lessons learnt:

• text needed to explain the Open Square on the home page

• Why sign in?

• Misleading phrases such as “Join the society”

• Links did not go to pages the user expected

• All the users had difficulties in focusing on our design concepts and not the technical aspects of the prototype

Final design homepage

Final design homepage

Final design homepage

Final design Open Square page

Final design Open Square page

Prototype testing – round 2

Results and future work

• Better fedback on concept than digital prototype

• Good community feel from the silhouettes

• Navigation was easy

• The search option in the Open Square page needs to be more obvious

• Marketing requirements for more catching phrases and text

Questions