darrell gunter, evp/cmo, collexis holdings, inc. september 13 -15, 2009
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Darrell Gunter, EVP/CMO, Collexis Holdings, Inc.
September 13 -15, 2009
ASIDIC FALL 2009 MEETING
Social Media PlatformsCase Example – American Institute of Physics’s UNIPHY
How can a traditional publisher, society, or journal leverage social media effectively?
• What SHOULD you be offering?
• What is the business model?o For Free?
o For Fee?
o Advertising?
• What opportunities are you already missing?o Bundled offerings?
o Combining “bricks and clicks”?
o Improving your relationship with your community?
• What should you NOT be offering?
My First Professor..My Mom
Gunter’s Market 701 North Ohio Ave. Atlantic City, NY
• Consistency of operation
• Known quantity of quality
• ‘Stock sells the shelf’
• ‘Free Delivery’
• ‘No Tip Policy’
• Best customer service
• Give back to the community
• Shouldn’t your social media site deliver no less than
these characteristics?
Social Media = Neighborhood Store
• Provided Commerce
• Provided Food
• Provided Conversation and Recommendations
• Information Center (Newspapers, TV Guide, etc.)
• Provided Help
• Central Point to Meet
• Represented Trust
AIP Uniphy – Announced 09/09/09
Includes:
• 180,000 Experts Pre-populated
• Over 100 Countries
• Combines Semantic Tagging, Robust Metadata, and
Social Networking Technologies
• Unique levels of updated info on a whole community
Pre-populated Profiles
Pre-Populated Networks
The Future?
SubNetwork for a society
SubNetwork for a journal
Reviewer assignment
SubNetwork of all author of
one publisher
Virtual conferences- network of participants
Network of funded
researchers
www.collexis.com
QUESTIONS?
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