define - managing creativity

Define

There’s an easier way

A Startup, is a human institution designed to create and build new products and services under conditions of extreme uncertainty…

– Eric Ries

Thursday, January 31, 13

IDEA must “fail”..

to  be  con(nued

Before it can be succeed...

Dare  to  make  mistakes?

6

Idea?

ASSUMPTION?

@WisnuDewobroto : ASSUMPTION = RISK!

Idea?Validated!

#Make Assumptions#Find the Riskiest one!#Get out of the BUILDING

Santiago

Thursday, January 31, 13

Sao Paulo

Thursday, January 31, 13

Beijing New York

San Fran

Sydney

London

Thursday, January 31, 13

GETOUTOF THEBUILDING

I Will use Validation Board at all times

I Will be given tight time constraints by mentors, and will do myabsolute best to complete tasks within these time constraints

I will always strive to take action and do things, rather than overthink or worry

I will not bias interviewees by revealing that im working on my business Idea

I will GET OUT OF THE BUILDING to collect data instead of debating with my team

The mentors may sometimes give conflicting advice, but i will make up own mind about what to do

SIGNED : ______________________________________

Thursday, January 31, 13

(Customer Hypothesis) have the problem of (Problem Hypothesis) because (assumption)

“A startup’s runway is the number of pivots it can still make.”

-Eric Ries

Thursday, January 31, 13

GOAL: Decrease Cash Spent Between Pivots

Thursday, January 31, 13

PRODUCT =EXPERIMENT

GOAL: Decrease Cash Spent Between Pivots

Thursday, January 31, 13

PROGRESS = VALIDATED LEARNING

PRODUCT =EXPERIMENT

GOAL: Decrease Cash Spent Between Pivots

Thursday, January 31, 13

Ok...so?

Thursday, January 31, 13

Tired Having Party

The Alarm Not Working Have to

worklatenight

Observation

7/10

Students

Difficulty to wake up in

the morning

Tired Having Party The Alarm Not Working

Have towork

latenight

Observation

7/10

Students

Difficulty to wake up in

the morning

Students

Difficulty to wake up in

the morning

Tired Having PartyThe Alarm

Not Working

Have towork

latenight

Observation

7/10

Young People

Often Wake up Late

No oneWake

them up

Students

Difficulty to wake up in

the morning

Tired Having PartyThe Alarm

Not Working

Have towork

latenight

Observation

7/10

Young People

oftenWake up Late

No oneWake

them up

Students

Difficulty to wake up in

the morning

Tired Having PartyThe Alarm

Not Working

Have towork

latenight

Observation

7/10

Young People

OftenWake up Late

No oneWake

them up

Young People

SometimesWake up Late

The Alarm is Not

enough

Students

Difficulty to wake up in

the morning

Tired Having PartyThe Alarm

Not Working

Have towork

latenight

Observation

7/10

Young People

OftenWake up Late

No oneWake

them up

Young People

SometimesWake up Late

Need Advance

Alarm

The Alarm is Not

enough

Students

Difficulty to wake up in

the morning

Tired Having PartyThe Alarm

Not Working

Have towork

latenight

Pitch

7/10

Young People

OftenWake up Late

No oneWake

them up

Young People

SometimesWake up Late

Need Advance

Alarm

The Alarm is Not

enough

Students

Difficulty to wake up in

the morning

Tired Having PartyThe Alarm

Not Working

Have towork

latenight

Pitch

7/10

Young People

OftenWake up Late

No oneWake

them up

Young People

SometimesWake up Late

Need Advance

Alarm

The Alarm is Not

enough

Students

Difficulty to wake up in

the morning

Tired Having PartyThe Alarm

Not Working

Have towork

latenight

Pitch

7/10

Young People

OftenWake up Late

No oneWake

them up

Young People

SometimesWake up Late

Need Advance

Alarm

The Alarm is Not

enough

Young People

SometimesWake up Late

Alarm with sound and movement

Validated!

Nelly, Agus, Ivan, Wisnu, Mave

Studentswithin 12 months of

Uni graduation

Difficulty in choosing passion basedCareer

passionHUB

Dont know their passion

Forced by theirParents

Afraid tochoosecarrier

based on Passion

Dont Have the Place toExpress

There isno Choice

Dont Care

About their passion

Observation

50%

Studentswithin 12 months of

Uni graduation

Difficulty in choosing passion basedCareer

passionHUB

12 months to be graduated

students dont know

their passion

(8.3%)

Students

Difficulty in choosing passion basedCareer

Forced by theirParents

Afraid tochoosecarrier

based on Passion

There isno Choice

Dont Care

About their passion

Dont Have the Place toExpress

Observation

50%

Dont know their passion

Studentswithin 12 months of

Uni graduation

Difficulty in choosing passion basedCareer

passionHUB

Students

Difficulty in choosing passion basedCareer

Students that know their

passion

Don’t know how to pursue

effectively Services that help them to

pursue passion

12 months to be graduated

students know their

passion

(8.3%)

Students don’t know

their passion

(38%)

There is noResource

There is no Place

No oneHelp themto pursue

Dont Care

About their passion

Dont Have the Place toExpress

Pitch

50%

Studentswithin 12 months of

Uni graduation

Difficulty in choosing passion basedCareer

passionHUB

Students

Difficulty in choosing passion basedCareer

Students that know their

passion

Don’t know how to pursue

effectively Services that help them to

pursue passion

12 months to be graduated

students know their

passion

(8.3%)

Students don’t know

their passion

(38%)

There is noResource

There is no Place

No oneHelp themto pursue

Dont Care

About their passion

Dont Have the Place toExpress

Pitch

50%

Studentswithin 12 months of

Uni graduation

Difficulty in choosing passion basedCareer

passionHUB

Students

Difficulty in choosing passion basedCareer

Students that know their

passion

Don’t know how to pursue

effectively Services that help them to

pursue passion

12 months to be graduated

students know their

passion

(8.3%)

Students don’t know

their passion

(38%)

They need help in

pursuing their passion

(85%)

35 individuals

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74

Ok...so?

Thursday, January 31, 13