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Jennifer Aaker, Dragonfly Effect: The Power of Stories
Andy Smith & Barbara McCarthy
Focus | Grab Attention | Tell an Engaging Story | Enable Others
“Everyone communicates, yet few connect. Once you’ve connected, be sure to enable action by asking
your audience to act. Provide a frame for them to work within —your POV & a story — and empower
them to bring their effort and unique talents and surprise you.”
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