demystifying social media august 12, 2009 august 13, 2009

Demystifying Social Media

August 12, 2009August 13, 2009

TheSetup

Who is this guy???

You better know this guy!!

I bet you don’t know this guy!!

Tiger does

What is Social Media?

Social Media [soh-shuhl mee-dee-uh]

1. A set of rapidly evolving tools in the internet and mobile arenas that enable people to connect, create, collaborate, contribute and communicate with an unlimited number of individuals and groups on an unlimited number of topics and specialized subjects in an accelerated time frame.2. A way for the little guys to have the same voice as the big guys.

More simply put…

“Social media is people telling stories online”

The conversations are powered by

•Blogs

•Micro Blogs

•Online Chat

•RSS

•Widgets

•Social Networks

•Social Bookmarking

•Message Boards

•Podcasts

•Video Sharing Sites

•Photo Sharing Sites

•Wikis

…just to name a few

At least it isn’t confusing…

The new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it

Social media has empoweredcustomers tell the story their own

wayThe new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it

TheTruths

(aka “Interesting Tidbits You Should Know”)

Things you should know

Social media is officially more

popular than email

Almost 4,000,000 articles

> 100,000,000+ videos

200,000,000 blogs

73% of active online users have

read a blog

45% have started their own blog

subscribe to an RSS feed

39%

have joined a social network

57%

55% have uploaded photos

83% have watched video clips

It’s not a fad…

IT IS A FUNDAMENTAL SHIFT

IN THE WAY WE COMMUNICATE

the old way was a monologue

We don’t care about your ad at

all!

We care what our friends think

Translation…

THE TRAIN IS LEAVING THE

STATION

WITH OR WITHOUT YOU!

Don’t Take My Word For It….

Neither of these existed just 3 years

ago!

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TheRules

You better know the basic rules or the flags will begin to

fly

Be Authentic

Rule 1

Rule 2

Be Relevant

Rule 3

Listen

Rule 4

Respond

Rule 5

Collaborate

Rule 6

Add Value

Rule 7

Give Kudos

Rule 8

Be About People

Rule 9

Don’t Censor

Rule 10

Blur The Line

TheTools

Things Your Brand Can Do With Twitter Tomorrow

Find Out What People Are

Saying

Build An Audience

Get Answers

Provide Customer Service

Instant, Cheap Focus

Group Feedback

Build Traffic To You Site or

Blog

Create Content

Get Breaking News

Cover Events As

They Happen

Offer Coupons

Organize

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QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

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TheTakeaways

Key You Tube Takeaways

• Create ads that act like content• It is all about the dialog• Ideas can come from anywhere• Find talent and use it• Understand the way it works• Metrics are built right in!

Key Presentation Takeaways

• Social media evens the playing field• All about 2 way conversations• Be authentic• It is OK to be unsure - hire a coach• Create content that matters• Old style media does not work in the new world

• Blur the lines• Add Value• When all else fails….

Jonathan B. Ressler

jr@jonathanressler.com

919 200 0683 Office

919 757 3903 Mobile