design is all about the future

design is all about the futureAga Szóstek

design is all about the future

to design the future one needs to imagine it

Virgin Experience

Apple Store Experience

there are a few problems about imagining the future

mirroring

mirroring

abstracting

mirroring

abstracting

monolitization

mirroring

abstracting

monolitization

extremization

how to deal with them?

fun

fun

story

fun

story

creation

fun

story

creation

teamwork

mission 2062

- spy story

- stolen object

- time travel

- 30 representatives of North America, Europe and Middle East

- Creative exploration and identification of practices, strtategies and behaviours leading to the realization of the vision for year 2062

It’s March 2062. Simorg has

been stolen, which means the

end of the wold as is known.

Unless Simorg is retreived in

the next 50 hours, the entire

effor put into making 2062

time of creativity is going to be

lost. Therefore the director of

La Gaite Lirique asks the

creative leaders of 2012 for

help. They need to find out

why Simorg was stolen and

where it is? The goal for the

quest is to answer these

questions and many more…

rethink Simorg

and recover it

values of 2062

makinglow entry for anyone who creates

identitypossibility to present oneself differently for different contexts

opentransparent and universal access to information

networkssocial and creative power of groups

activismIndividuals and groups have real impact on politics

accelerationchange is so fast not everybody is able to follow it

generosity

economy is built based on sharing for free or at a very low cost

past and future:delivering value

journey into the far future

parisian collection

journey into the close future

the future meets the present

take-aways

workshops about the future

lessons for the designer

managers aim to make solutions right

leaders aim to make right solutions

lessons for the designer

managers see themselves as experts

leaders see themselves as visionaries

lessons for the designer

a company led by managers focuses on short term goals built upon their knowledge and expertise

a company led by leaders looks for new opportunities based on the knowledge and expertise of its employees and advisors

lessons for the designer

in a company led by managers it is wise to focus on small incremental changes based on the identified problems

in a company led by leaders it is worthwhile to look for new opportunities and revolutionary solutions

lessons for the designer

the change of the company cultureis one of the most challenging endeavoursto set yourself for

but once you suceed there is no greater satisfaction

thank you

Aga Szóstekaga.szostek@gmail.com