design, principles and lean ux
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Design, principlesand Lean UX
Jason Bootle@mrbootle
popgunuk.com
South London Tech Meetup Pop Gun UK | @mrbootle
How Apple is giving design a bad nameDon Norman and Bruce Tognazzini
South London Tech Meetup Pop Gun UK | @mrbootle
Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
Design is a way of thinking, of determining people’s true, underlying needs, and then delivering products and services that help them.
Design combines an understanding of people, technology, society, and business.
South London Tech Meetup Pop Gun UK | @mrbootle
Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
Source: http://www.industrialbrand.com/i-am-not-a-graphic-designer
Artist
South London Tech Meetup Pop Gun UK | @mrbootle
Designer
Service designer
Web designer
South London Tech Meetup Pop Gun UK | @mrbootle
Interaction designer
Content designer
Product designerUser experience (UX) designer
User interface (UI) designer
Service designer
Web designer
South London Tech Meetup Pop Gun UK | @mrbootle
Interaction designer
Content designer
Product designerUser experience (UX) designer
User interface (UI) designerLabelsSouth London Tech Meetup Pop Gun UK | @mrbootle
Design is a way of thinking
of determining people’s true, underlying needs
and then delivering products and services
that help them
South London Tech Meetup Pop Gun UK | @mrbootle
Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name
So what’s thisUser Experience thing?
South London Tech Meetup Pop Gun UK | @mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle
Don Norman
on user experience
Source: https://youtu.be/9BdtGjoIN4E
South London Tech Meetup Pop Gun UK | @mrbootle
is a system… it’s everything
Source: https://youtu.be/9BdtGjoIN4E
User experience
South London Tech Meetup Pop Gun UK | @mrbootle
User Experienceis not about
producing a set of wireframes
South London Tech Meetup Pop Gun UK | @mrbootle
User Experienceis not
the responsibilityof one person
User experience is a team sport
South London Tech Meetup Pop Gun UK | @mrbootle
“The purpose of business is to create and keep a customer”
Peter F. Drucker
Source: https://www.goodreads.com/author/show/12008.Peter_F_Drucker
South London Tech Meetup Pop Gun UK | @mrbootle
So what’s thisLean UX thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2fb4Ppx
Lean UX is built on threefoundations
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2fb4Ppx
1. Design thinking 2. agile thinking 3. Lean startup
Lean UX aims to:
South London Tech Meetup Pop Gun UK | @mrbootle
1. Produce documents that only help move the team forward
2. Encourage cross discipline collaboration between teams
3. Rapidly validate ideasSource: http://amzn.to/2fb4Ppx
The designer doesn't provide the hero design
South London Tech Meetup Pop Gun UK | @mrbootle
So what’s thisDesign thinking thing?
South London Tech Meetup Pop Gun UK | @mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle
Source: Daniel Newman, Central Office of Design
So what’s thisAgile thing?
South London Tech Meetup Pop Gun UK | @mrbootle
So what’s thisAgile thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a planSource: http://agilemanifesto.org/
So what’s thisLean Startup thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2erSLMn
Lean Startup principles
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://theleanstartup.com/
1. Entrepreneurs are Everywhere 2. Entrepreneurship is Management 3. Validated Learning4. Innovation Accounting 5. Build-Measure-Learn
Source: http://amzn.to/2erSLMn
3. Validated learning
South London Tech Meetup Pop Gun UK | @mrbootle
• Vision / Mission • Strategy • Principles • Hypothesis• Experiments
Source: http://amzn.to/2erSLMn
South London Tech Meetup Pop Gun UK | @mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle
5. Build-Measure-Learn
Principles ofLean UX
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2fb4Ppx
DOGMAa principle or set of principles laid down by
an authority as incontrovertibly true
South London Tech Meetup Pop Gun UK | @mrbootle
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
1. Cross functional teams2. Small, dedicated, co-located
Source: http://amzn.to/2erSLMn
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
3. Progress = Outcomes Not output
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
3. Progress = Outcomes Not output
Outcomes
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
4. Problem focus teams5. Removing waste6. Small batch size
7. Continuous delivery
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
8. Get out of the building– GOOB!
Source: http://trvrs.co/book
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
9. Shared understanding
Source: http://amzn.to/2f6NxK7
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
10.Anti-pattern:Rockstars / Gurus / Ninjas
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
11. Externalise your work
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
12.Making over analysis
• Discuss • Decide • Move on
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
13.Learning over growth
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
14.Permission to fail
Principles of Lean UX
South London Tech Meetup Pop Gun UK | @mrbootle
14.Get out of the deliverables business
So how could youstart this Lean UX thing?
South London Tech Meetup Pop Gun UK | @mrbootle
Run a design sprint
South London Tech Meetup Pop Gun UK | @mrbootle
1. Choose a problem
2. Build a team 3. Design sprint
Source: http://amzn.to/2eLJUpQ
Design sprint
South London Tech Meetup Pop Gun UK | @mrbootle
Source: http://amzn.to/2eLJUpQ
Thank you.Questions?
Jason Bootle@mrbootle
popgunuk.com
LinkedIn: https://uk.linkedin.com/in/mrbootle
South London Tech Meetup Pop Gun UK | @mrbootle
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