designing for a better tomorrow the kodak powerflash engineering design 100 section 2: team 7 david...

Designing for a Better Designing for a Better TomorrowTomorrow

The KODAK PowerflashThe KODAK Powerflash

Engineering Design 100Section 2: Team 7

David SmithJeegar Shah

Bryan ShearerJeff Irwin

Table of ContentsTable of ContentsOverview of Kodak PowerflashDefinition of the ProblemE-Waste OverviewSurvey ResultsDesign Matrix/ApproachFinal ProductSummary and Conclusions

The Kodak PowerflashThe Kodak Powerflash27 Exposure

Disposable CameraFlash CapabilityAA Battery UsedCurrent Cost: $5.99

What seems to be the problem?What seems to be the problem?We recognize the need to increase market share

and productivity of disposable camerasProblems with current design

◦ Demand for disposable cameras is decreasing◦ Doesn’t appeal to developing countries◦ Wasted energy with the leftover battery◦ Production isn’t environmentally friendly

E-waste

But What is E-waste?But What is E-waste?Electronic waste from obsolete technologyCell phones, Computers, TVs, etc.Contains toxic substances

◦lead, cadmium, beryllium, mercury

What does the Customer Want?What does the Customer Want? Current Customer: Occasional traveler, people without

sufficient income Potential Customer: Citizens of developing nations After basic survey, we collected the following data:

NOTE: When asked if he/she would purchase the camera without the flash but significant price drop, many answered YES

Most Important Quality: Cost

Least Important Quality: E-Waste

Other Important Qualities: Flash/Environmentally Friendly

Relating to the Customers’ WantsRelating to the Customers’ WantsIdeas: 1. Removing Flash

2. Thinning Plastic 3. Polaroid Approach 4. Use of Bio-Plastic 5. Less Powerful Battery

Different Bio-Plastic Less Powerful BatteryTopic Weight4 Score4 Weighted Score4 Score5 Weight5 Weighted Score5Cost 8.8 2 17.6 8.8 4 35.2Durability 7.3 4 29.2 7.3 3 21.9Eco-friendly 5.58 5 27.9 5.58 4 22.32Sustainability 6 5 30 6 4 24Ease of Use 4.5 3 13.5 4.5 3 13.5Quality 5 3 15 5 3 15

133 Total 131.92

No Flash Thinner Plastic PolaroidTopic Weight Score Weighted Score Weight2 Score2 Weighted Score2 Weight3 Score3 Weighted Score3Cost 8.8 5 44 8.8 4 35.2 8.8 1 8.8Durability 7.3 3 21.9 7.3 2 14.6 7.3 2 14.6Environment friendly 5.58 5 27.9 5.58 5 27.9 5.58 2 11.16Sustainability 6 5 30 6 4 24 6 2 12Ease of use 4.5 4 18 4.5 3 13.5 4.5 5 22.5Quality of Pictures 5 2 10 5 3 15 5 4 20

151.8 130.2 88.76

Putting Concepts TogetherPutting Concepts TogetherCombining several approaches

◦Removing the flash (Eliminates circuit board and battery)

◦Biodegradable plastic ◦Thinning the plastic

Reduces E-WasteCuts cost

◦Current KODAK Powerflash: $5.99◦Proposed KODAK Ecopic: $1.99

Creates a more sustainable product

Kodak Powerflash vs. EcopicKodak Powerflash vs. EcopicKodak Powerflash: Kodak Ecopic:

Summary and ConclusionsSummary and ConclusionsOur proposed design

◦Will increase appeal in developing countries Cheaper and more accessible

◦Be more environmentally friendly Possible use of Mirel bioplastics

◦Reduce E-waste significantly No Circuitry or Battery

◦Maximizes profit for Kodak Broadening customer base

Billy Mays Here!You can’t afford NOT to buy “The Ecopic”!

ReferencesReferenceshttp://www.mirelplastics.com/http://www.calrecycle.ca.gov/

electronics/WhatisEWaste/http://www.kodak.com/eknec/

PageQuerier.jhtml?pq-path=2/6868&pq-locale=en_US&_requestid=37689

ANY QUESTIONS?ANY QUESTIONS?