desing thinking workshop
Post on 16-Apr-2017
724 Views
Preview:
TRANSCRIPT
Goals: - Improve your idea - meet other entrepreneursWhen? 18Th April, 18:00 20:00Needs: Canvas of the ideaCreativity tools: Identity game, Empathy map and Canvas Swing Analogies technique
DESIGN THINKING WORKSHOP
Definition: Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown, president and CEOOrigin: 70s - Experiences in Visual Thinking by Robert H.McKimDesign thinking was adapted for business purposes by Faste's Stanford colleague David M. Kelley and Tim Brown, who founded IDEO in 1991
DESIGN THINKING
DESIGN THINKING
Herrmann Brain Dominance Instrument: DISC Assessment https://www.youtube.com/watch?v=dJorh9EBlO8
DESIGN THINKING
Why?1 We do have selective attentionhttps://www.youtube.com/watch?v=vJG698U2Mvo 2 Use empathy and focus in the end user3 Allow common dialog between left brain and right brain thinking individuals4 Process of innovation to try to find your Blue Ocean Strategyhttps://www.youtube.com/watch?v=TWWnCeqULCY
DESIGN THINKING WORKSHOP
ProcessIn this workshop we will focus in Empathize, Define and Ideatehttps://www.youtube.com/watch?v=B4ZSGQW0UMI
DESIGN THINKING WORKSHOP
Empathize
EmpathizeTell us about your idea, starting with the definition of your potential customerDefineAll together acting as customers: define what is the problemA good tool is the SCAMPERhttps://www.youtube.com/watch?v=G8w0rJhztJ4
DESIGN THINKING WORKSHOP
DESIGN THINKING WORKSHOP
IdeateUsing the Business Canvas Model Swing Analogies tool
top related